What We’re Reading: Sept. 20-26

Failure to refinance, moving for climate change, and unaffordable California The Washington Post had an interesting article this week on why homeowners who would benefit from a refinancing of their mortgage don’t bother. Some think they won’t qualify, some think...
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September 26, 2014

What We’re Reading: Sept. 13-19

Portland’s youth problem, iPhone 6 arrives, New Orleans tips The New York Times ran an article this week on how Portland, Oregon suffers from too much popularity, especially among the young and hip. This, the article claims, has led...
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September 19, 2014

What We’re Reading: Sept. 6-12

Real estate apprenticeships, iPhone 6, and giving new meaning to ‘well-done’ Redfin is now offering paid apprenticeships to prospective real estate agents. This San Diego pilot program will expand next year to additional cities across the United States. “Known...
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September 12, 2014

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
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September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
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September 10, 2014

Safety Month eBooks

September is REALTOR® Safety Month. To help you keep on top of this important area, we’ve created a special Safety Collection in our eBook Library here at NAR. Titles will help you come up with a safety strategy, think...
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September 8, 2014

Real Estate Websites

Building Your Real Estate Website Recommendations from the NAR LinkedIn Group We often get the question in Information Central, “Who do you recommend to make a website for my brokerage?” Recently the NAR LinkedIn Group discussed this exact topic,...
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September 5, 2014

What We’re Reading: Aug. 23-Sept. 5

Homeowner’s Insurance, Passive-Aggressive Products, and Green Real Estate Insuring the home adequately against the gamut of natural and made-made disasters can prove tricky. Some California home owners learned this the hard way with the recent earthquake in Napa Valley....
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September 5, 2014

Top Field Guides for August 2014

Field Guides are one-stop resource packages on dozens of subjects of interest to REALTORS®. On each page you’ll find links to articles, books, web sites, statistics, and other material on each subject. The list of the most-used field guides from...
September 3, 2014

What We’re Reading: Aug. 23-29

Asking price psychology, iPhone 6 on its way, and Facebook fights clickbait In residential real estate, the asking price is often as much about psychology as it is reality. Most home buyers don’t realize that setting an asking price...
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August 29, 2014