Coldwell Banker’s tech model, the new Kindle Fire, and do iPods make us unsocial?

Most of us can’t go a full day without connecting in some way via social media – and some of us couldn’t last a full hour. That drive to connect is why Coldwell Banker has taken the lead in providing its customers with up-to-the-minute information about their future homes, from searches, to offers, to closings. In addition, Coldwell Banker uses connectivity to communicate instantly with its sales associates, arming them with market updates, sales trends and selling tips.

Economic upheaval is often a great time to try new ideas, explore assumptions, and to think about what we really want. While many blue collar and service industry workers have had to deal with change, large swaths of the white collar world are still sticking to the tried and true even as that model becomes more shaky.  Nitan Nohria, Dean of the Harvard Business School, urges the young to pursue their dreams rather than following the safe route.

The landscape for health care is ever evolving. Sometimes it seems as though insurance, doctors, and patients are pitted against one another. The U.S. Dept. of Health & Human Service’s Agency for Healthcare Research and Quality is working to change this by offering patients guidance on working with health care professionals.

Traditional mass transit is designed to haul people into city cores during the day and haul them home to the periphery at night. Tallahassee, Florida recently took a look at their bus system and realized that didn’t reflect the needs on the ground:

All of the city’s previous routes went one place: downtown. But by 2005, just 14 percent of the region’s jobs were located there. And the results of a 2009 on-board survey showed that only 6.8 percent of StarMetro’s riders were trying to get there.

This summer, the city radically re-engineered their bus routes, dropping from 24 to 12, and eliminating the hub and spoke pattern in place for the last 50 years. The Atlantic covers the transformation as part of its Cities series.

A home is robbed every 14.6 seconds and the average dollar loss per burglary is $2,119, according to statistics just released by the Federal Bureau of Investigation. Consumer Reports via Yahoo! presents ten things that makes your home a target for thieves, and what you should do instead.

Kindle Fire launched! While the specs aren’t killer, the price certainly is. Amazon gives Apple a run for its money with its newly launched Kindle Fire. But is it really an iPad competitor? Fast Company says Amazon wants the Kindle to be a strong #2, but it’s main goal is to sell content, not to beat Apple. That content is even more important when you realize that analysts have estimated that Amazon is selling each Fire at a $50 loss. The Seattle Times runs down what the new Kindle can and can’t do with one of its developers. Self-serving plug: And remember that the eBook Collection at realtor.org has over 800 Kindle-compatible titles.

New financial regulation that grew out of the mortgage crisis is beginning to impact consumers in ways they might not have expected. Bank of America says it is going to start charging a $5 monthly fee for debit card usage for its most basic checking accounts.

If you’re a commuter, you know the scene: a bus or train full of people listening to music over headphones. Some say the ubiquity of iPods and MP3 players has made us more anti-social. Others say it is just a reflection of the times:

…the iPod hasn’t caused this move from public to personal space, it is just reflecting the trend, Prof Bull argues. Nowadays people work out to their own playlists in the gym rather than hearing the same tunes. But that’s not to say people are becoming anti-social. “The actual presence of people next to you in the street is not recognized as social any more. We get our intimacy from nearby loved ones or people who are absent over chat sites and social media,” he says.

Are you in the market for a new smartphone, or need to upgrade your iPhone? 9TO5Mac covers the new iPhone. In the words of @NARTech, “swoon.”

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eBooks Now Kindle Compatible

On September 26, 2011, in eBooks, by Dave

We are pleased to announce that members can now view over 800 titles from the eBook Collection at REALTOR.org on their Amazon.com Kindle or Kindle app device! Users have been calling for this for a long time and Kindle finally opened the door to its closed system just this past week.

All you need to get started is your valid NRDS number and a registered Kindle device or reading app (for use on a smartphone or tablets like the iPad, for instance).  Simply browse and search for Kindle eBooks in the collection. Titles that are compatible with Kindle will have an icon.  Add titles to your eBookBag and check out as you normally would. Once you’ve checked out, a link will appear taking you to Amazon.com’s Kindle Store for the title you are borrowing. In the upper right corner, instead of ‘Buy Now with 1-Click’ you will see ‘Get Library Book’. Click to add it to your collection. No special software to download, no fuss, no muss!

Select your Kindle or your Kindle reading app device.  Sync your device or app and enjoy. I did it this morning with my iPad and it worked like a charm. The only thing I noticed was that my library book was added to my ‘Archive’ section of my Kindle App and not ‘Home’. Clicking into Archive, it was only another quick click to add it to the home screen.

Now not every eBook we have is Kindle compatible – that’s up to the publishers – but we’ll be adding more as time goes on. Kindle titles have a borrowing period of 21 days and will automatically expire. From what I can see, early return is not possible at this time. Other questions?  Contact NAR’s Information Central at 800.874.6500, infocentral@realtors.org or text ‘AskNAR‘ to 66746.

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Brandwashing, Attention on the Web, and Free Museums

This week marks the 50th anniversary of the U.S. Peace Corps. Time Magazine provides a slide show detailing the program’s history.

How long does the average person stay on a web page: Not very long. After lots of data crunching, Jakob Nielson reports that in order to gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.

Have a friend who is olfactory-sensitive?  Be sure to invite him or her over to before you put your home on the market. Smells matter when it comes to home buyers.

Do you keep a diary? If you Facebook, then your answer will soon be ‘yes.’ The recent Facebook news feed changes are merely an appetizer for what is to come. This week Zuckerberg announced more changes are on the horizon.

There’s been a hue and cry all week ever since Netflix announced its splitting and new pricing model. Disgruntled users should remember there are alternatives to Netflix in the market.

Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.

Follow the 50% rule and these four other rules for determining when it pays to repair an item, rather than replace it.

And last, if you are looking for something fun to do this Saturday, check out the Smithsonian’s website to find a free museum in your area, in honor of Free Museum Day. Once you find a museum, be sure to fill out the ticket information form and print out your tickets for free admission.

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You tweet. You Facebook. Maybe you blog too. But do you view these as three distinct entities?

If you are having trouble keeping pace with your social media accounts, consider using a tool like HootSuite, Posterous, or CoTweet. These tools allow you to schedule posts to automatically direct to one or more of your social media accounts. One post and your Facebook, Twitter, LinkedIn, and blog are up-to-date. Not only does this save time and energy, but also ensures brand consistency—creating a single, uniform voice for your real estate business.

The skinny:

HootSuite (Basic: free; Pro: $5.99/month)

Hootsuite offers a smooth and intuitive platform. It’s easy to schedule auto-posts to your numerous social media accounts, view a timeline of scheduled posts, and change scheduled post dates/times. HootSuite ties in with Twitter, Facebook, LinkedIn, WordPress, and more. The downside: no audio, video, documents, or pictures. And, there’s a charge for using the administrative capabilities.

Posterous (free)

Posterous offers some nice bells and whistles. Key features include the ability to compose posts longer than 140 characters, a URL auto-shortener, and the ability to share audio and video clips, documents, and pictures. Post scheduling is possible, but it is not nearly as intuitive as HootSuite and does not include a visual timeline display. Posterous ties in with numerous social sites, including Twitter and Facebook.

CoTweet (free)
CoTweet is a service for Twitter. Set up administrative controls for multiple users so everyone in a given office can access the company Twitter account, but no one has the Twitter login. Instead, they log in with a personal CoTweet login, where you set the controls over who can post and respond to tweets, and more. For example: require your approval before a tweet can post, and assign tweets to your CoTweeters.

The conclusion:

In a perfect world, HootSuite, Posterous, and CoTweet would coalesce into one robust, all-purpose tool. Until that time HootSuite is great for scheduling tweets, Posterous for sharing multi-media content, and CoTweet for administrating Twitter.

Learn more:

To see HootSuite, Posterous, and CoTweet in action, check out our fifth video in the Twitter for REALTORS® video series.

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Thievery, Tailgating, and Tips for Your Tool Belt

As digital thieves contrive ever more clever and convoluted traps, we must remain vigilant about protecting our online identities–keep your coterie in lock-down and personal information secure. It’s takes two to tango though, so think twice before you fake a name online.

With money being tight these days, one has to be resourceful. That hairdryer of yours? Go ahead and add it to your tool belt. However, money is not tight for all;  where do the wealthy settle down? Forbes enlightens us. If you’ve got some extra funds, perhaps take a ride on the Florida foreclosure tour bus?

Football season is once again upon us. If you’re a football enthusiast, then check out these tailgating tips (or sailgating if you’re a Washington Husky). If, like my mother, you are not a sports fan, then we recommend the New York Times Arts section for reviews on movies, TV, plays, art exhibitions, and more. Not sure what tailgating is? Wikipedia sheds light.

And last, for those who experience pain–joints, back, head–some helpful ideas.

Exotic Locales, Elegant E-mail Signatures, and Energy Efficiency

We’ve been enjoying the New York Times series “House hunting in …” In several installments we have learned about the real estate market in Austria, Switzerland, Madrid, British Columbia, and this week, Antigua. It may never happen for us, but it sure is fun to imagine!

Forbes offers a treasure trove of intriguing content, from outrageous home amenity slide shows to stealthy green cars, but this week 12 Housing Markets Moving in the Right Direction caught our fancy. The picture of Seattle does not do it justice, in case you were wondering.

Speaking of cars, Yahoo! shares some stealthy cars that thieves don’t want; whether you can afford a BMW 5 Series or Audi A6 is another story.

Good thing we are all saving money by being more energy efficient, since the cost of certain foods is rising.

E-mail signatures often become unwieldy. Chris Smith gives some tips on streamlining your signature.

Last week we shared details on Google’s push in the social sphere. In the company’s eternal quest to take over the world, this week it acquired Zagat. Mountain View, California sure smells like Pinky and the Brain these days…

1 of 4 ads created by the Philadelphia Real Estate Board in 1941.

1 of 4 ads created by the Philadelphia Real Estate Board in 1941.

In the summer of 1941 the Philadelphia Real Estate Board began a new campaign promoting the word REALTOR®. One of the goals was “to create a better and wider public understanding of the significance of this term,” wrote Board Executive Vice-President John F. McClaren in the August 1941 issue of the National Real Estate Journal.


The effort included changing the Board’s seal by incorporating the word “Realtors” in it.  Members were given decals of the new logo for the doors and windows of their offices.  On days of the Board’s weekly luncheon a very large flag was hung from the headquarters, in Philadelphia blue and gold and bearing the new seal.  A REALTOR® lapel button was designed as well.  The small oval blue and gold button read “Phila. Real Estate Board” with the word “Realtor” in the center.
Sets of four advertisements were printed, and fifty sets distributed to every active member of the board at no cost.  Each ad extolled the value of consulting a REALTOR, and were in a handy size to give to clients and prospects.
According to McClaren, the campaign “proved popular with the members of the Board… but, still more important, a better understanding has been created publicly in reference to the meaning of the term and its significance in real estate transactions, a fact that has been reflected quite extensively through persons desiring to transact real estate business and who have been careful to check to determine whether the broker with whom they are doing the business is a REALTOR®.”

 

Twitter is one of the fastest growing social networks today. Current estimates peg membership at 200 million generating 200 million tweets a day. Users have lots of reason to tweet: they’re following their peers, connecting with celebrities, marketing their business, finding out where the food trucks will be at lunch or just commenting on the latest news. Its simplicity is its strength – it can be whatever you want it to be.

Have you as a REALTOR® jumped into the Twitter game? According to the 2010 CRT Technology Survey, about 30 percent of REALTORS® are on Twitter, down from just under 40 percent in 2008. If you’ve thought about it, but aren’t sure how Twitter might fit in to your life, Kate from NAR’s Information Central has just completed a series of videos on Twitter basics, how to get started, where to find followers, and some third-party apps to help you manage Twitter and the rest of your social networking. Take a look and let us know what you think!

Find the first below:

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Homeownership declines in all but elderly in last 20 years, real estate auctions & customer service hell

Conforming mortgage limits are dropping at the beginning of October from $729,750 to $625,500, meaning that buyers looking for homes priced over that amount will have to seek out and qualify for a jumbo mortgage – generally at a higher interest rate and with a large downpayment. For most of the country, it is not that big of a deal. Buyers looking for million dollar homes generally have some financial flexibility. But in New York City, the change in conforming loan limits impacts a much broader swatch of the market. The New York Times has the details.

The blog Calculated Risk takes Census data to show some remarkable declines in homeownership over the last 20 years by all but the elderly. They attribute it to various factors including younger people waiting longer to marry, mobility issues, etc.

Jakob Nielson is the go to guy for user-interface/intuitive product design advice. His latest column talks in part about how the rise of mobile and portable devices doesn’t mean the end of the desktop PC. One invention rarely completely replaces another. Because of this, companies will need to design for multiple screen types – mobile, PC, TV and maybe more based on their product. What works on one, may not work on another. How is your MLS system responding? Is it keeping up with various formats and designs or is it trying a one-size-fits-all approach?

Real estate auctions, long used in the sale of foreclosed properties, are becoming more popular among wealthy homeowners to drum up interest for mansions that have languished on the market after the housing crash.

Google’s axiom: don’t be evil. Yet, many of us remain suspicious. Some insight into Google’s intentions. For up-to-the-minute tech articles and research from the National Association of REALTORS®, follow @nartech on Twitter.

Getting out of voicemail/automated calling hell. While you’ll never have this nightmare when calling us at Information Central, sometimes it’s hard to figure out how to bypass the auto prompts. The author suggests stomping on the ’0′ or ‘#” keys.

While you can’t ignore reality, you also can’t let financial anxiety take over your life. That’s no way to live. If you’re having a hard time keeping a sense of perspective, here are three suggestions to help you through trying times.

Just what you were waiting for: Facebook to launch music service.

Everyone have a great holiday weekend!

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