You tweet. You Facebook. Maybe you blog too. But do you view these as three distinct entities?
If you are having trouble keeping pace with your social media accounts, consider using a tool like HootSuite, Posterous, or CoTweet. These tools allow you to schedule posts to automatically direct to one or more of your social media accounts. One post and your Facebook, Twitter, LinkedIn, and blog are up-to-date. Not only does this save time and energy, but also ensures brand consistency—creating a single, uniform voice for your real estate business.
HootSuite (Basic: free; Pro: $5.99/month)
Hootsuite offers a smooth and intuitive platform. It’s easy to schedule auto-posts to your numerous social media accounts, view a timeline of scheduled posts, and change scheduled post dates/times. HootSuite ties in with Twitter, Facebook, LinkedIn, WordPress, and more. The downside: no audio, video, documents, or pictures. And, there’s a charge for using the administrative capabilities.
Posterous offers some nice bells and whistles. Key features include the ability to compose posts longer than 140 characters, a URL auto-shortener, and the ability to share audio and video clips, documents, and pictures. Post scheduling is possible, but it is not nearly as intuitive as HootSuite and does not include a visual timeline display. Posterous ties in with numerous social sites, including Twitter and Facebook.
CoTweet is a service for Twitter. Set up administrative controls for multiple users so everyone in a given office can access the company Twitter account, but no one has the Twitter login. Instead, they log in with a personal CoTweet login, where you set the controls over who can post and respond to tweets, and more. For example: require your approval before a tweet can post, and assign tweets to your CoTweeters.
In a perfect world, HootSuite, Posterous, and CoTweet would coalesce into one robust, all-purpose tool. Until that time HootSuite is great for scheduling tweets, Posterous for sharing multi-media content, and CoTweet for administrating Twitter.
To see HootSuite, Posterous, and CoTweet in action, check out our fifth video in the Twitter for REALTORS® video series.
Information & Web Content Specialist at the National Association of REALTORS®