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What We’re Reading: Nov. 24 – Dec. 2

A “green” ride for a REALTOR, don’t stress on the wrapping, and peanut butter is the perfect gift for some

Many Realtors spend more time in their cars than they do in their offices. But if you’re trying to stand out as a ‘green’ realtor, how do you balance the need for transport with the need for environmental sensitivity and more importantly, stand out to potential clients? One Realtor in Orange County, CA decided the answer was a veggie-oil car. Not only does it recycle used frying oil, it also costs less than regular gas.

Generation Y has less interest in cars than the last. And that trend isn’t new. “Car Culture” has been on the decline since the 1970s, with teenagers less interested in driving than their parents. Some experts say it’s because of mobile phones, social media, and the internet providing an alternative to actually getting in the car and going to meet your friends in person. Others say the trend might be exacerbated by the tough economy. Either way, the auto industry isn’t taking any chances.

Even if you’re not planning to buy a car in the next few weeks (although it is one of the best times of year to buy a car), chances are you will be doing a lot of shopping. Bloomberg BusinessWeek recently published a story on several B-school studies that looked at consumer shopping behavior. A couple of interesting findings: impulse purchases may happen in the store aisle or at checkout, but the idea for them often starts before you even leave the house. Also, don’t struggle for the perfect wrapping: well-wrapped gifts give an expectation to the receiver that something wonderful is inside. If the gift is just so-so, they show more disappointment than if your wrapping skills were only marginal.

Want to know what your local Food Bank might need this winter? The answer could be peanut butter.

Still trying to decide between the new Kindle Fire and the new Nook Tablet? CNET has a side-by-side review. The winner is…the Nook, but only by a nose. They spell out pretty clearly the type of user for each.

Dave

Senior Information Specialist

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Comments
  1. Thanks a lot for the tips definitely worth a read. Now I know why my sister bought me lots of peanut butter than last season.

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