A new model for online education, FB Timeline, using music in video, and YouTube

What if you offered your course online for free, announced in just one email, and 160,000 people enrolled? That happened last year for Professor Sebastian Thrun of Stanford. And the online class was such a success that students in the physical class slowly began switching to the online version as the semester progressed. So is Stanford doing more? Well, Professor Thrun decided to leave and launch his own online university instead. It’s an interesting look at what might be in store for online education.

Ready or not, here comes Timeline. If you haven’t activated Facebook’s new format yet, you won’t have a choice soon.

Mongolia is on its way to becoming the next Brunei or Qatar due to its mineral wealth, strategic location next to China, and its low population. The Economist has a great article on a country that’s booming.

Though we love a great deal, this week we learn more of the standards in which many of our bargains are produced. The New York Times draws attention to the Foxconn Technology factory in China. A few weeks earlier, Bloomberg shined a light on cotton production in Burkina Faso.

If winter static-shock has instilled a sense of fear into your daily actions, then dryer sheets are your new best friend. Keep one in your pocket to prevent painful shocks from opening doors and greeting friends. In fact, dryer sheets have many uses.

Using music in videos is tricky because without the rights to a song, you’re breaking the law, plain and simple. Here are some tips on finding free and legal music for your video podcasts.

What do the M’s in M & M’s stand for? Yahoo has a quick video explaining the origin of some brand names.

The mere act of petting a dog can cause a chain of events. Instantly, neurotransmitters in our heads do a happy dance — it’s involuntary. We feel good. USA Today discusses how dogs (and pets in general) spread happiness.

A new report estimates that the average American worker drops nearly $1,100 annually on coffee. That’s not much less than what the average worker spends to commute to the job. Time looks at what people spend on everyday goods like gas, coffee, pets, beer, etc.

Finally, Google put out a new video and accompanying website on its YouTube video platform. Every ten days, a century of video is uploaded to YouTube. Yikes!

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Hop, skip, or Gallup your way to work, but not while wearing headphones.

Every year, Gallup asks the American public to rate the honesty and ethical standards of various professions.  This year’s poll numbers are in and real estate agents, while not topping the list, aren’t too bad. Or is it just that everyone else has gotten worse?  Most notably: we’re ranked above lawyers, but somehow bankers beat us out.

Think twice before you drop in earbuds and blast music on your next outing.  Recent statistics show an increase in injuries to headphone wearing pedestrians.  The National Science Foundation offers some background and recent findings on sound safety.

As if we need more temptation to acquire an iPad…  Apple partners with an Austin, TX real estate firm to show how the iPad can facilitate real estate sales.  Another use for the iPad? E-file your taxes (it’ll make the IRS happy).

You’ve probably at least heard rumors of Congress’ SOPA and PIPA bills regarding online piracy.  This Wednesday, in protest, Wikipedia and numerous others sites went “dark” while Google made a bold statement. New York Times technology writer David Pogue takes a close look at the implications.

With the economy remaining sluggish, enterprising individuals look for creative ways to raise income–including renting driveways.

What is the common thread for 2012 must-have smartphone apps? Fun.

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2012 Tech trends, preparing for taxes, CES duds

Social media guru Todd Carpenter asked several social-media-savvy real estate professionals, “What new tools or trends will have the biggest impact on the real estate industry in 2012?” Here’s what they had to say.

Maybe the economy is improving: shopping center leasing seems to be picking up as consumer confidence climbs, according to REIS.

Twitter has complained about changes made by Google to integrate its social network Google+ into search results.

The U.S. Mint circulated more quarters, dimes, nickels and pennies last year. And that’s a good thing.

A New Year, a New You! But the same old taxes. Yahoo! and Fox tell you what’s new, what’s changed, and what to watch out for as you prepare your taxes in the next few months.

Need another social network? Pinterest is visually pleasing site for collecting photos and links to stuff you like and sharing them with others. While there are tons of other options for social bookmarking (e.g., Digg and Reddit), Pinterest’s photo-rich interface has made it a great hit.

The annual giant Consumer Electronics Show (CES) is taking place this week in Las Vegas. While its stature is diminishing, it’s still the place to introduce new products and wares. Not all are a success. Fox takes a look at some of the CES duds to be introduced over the years.

8 Things You Shouldn’t Buy in the Winter: summer veggies, summer clothes, computers, snowblowers, etc.

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Tax day moved back (a bit), 3D cameras, and resolutions

A report from Federal Reserve Chairman Ben S. Bernanke called the weakness in the housing market a “significant barrier” to U.S. economic health and said Fannie Mae and Freddie Mac might have to bear greater losses to stoke a broader recovery.

The 2012 due date for personal income tax filings will be Tuesday, April 17, the IRS said, delaying the deadline for a weekend and a holiday observed by the District of Columbia.

Books vs eBooks: Does one have to win?

Clever math could enable a high-quality 3-D camera so simple, cheap and power-efficient that it could be incorporated into handheld devices.

All eyes were on Iowa this week (or at least those within the beltway). One thing they might have seen if they’d looked closely is a recovering farmland real estate market. The state’s farmland has reversed a four-year trend in the property market, with prices rising to match levels last seen around the 2007 peak.

Even at its recent sky-high prices, people are still attracted to gold. This WSJ video explores how the metal’s long history, and association with wealth and beauty, plays on our emotions.

Nearly half of us ring in the New Year with visions of a thinner, fitter year ahead. Unfortunately, a recent survey found, 35 percent of Americans break their resolutions by the end of January. The key to success, according to the American Council on Exercise, is to swap grandiose ambitions for a sweeping health overhaul for two or three smart, specific and attainable goals. That means making promises you can keep. Here’s a look at five of the most popular resolutions—plus tips for making them work.

And if your resolutions tend more toward the tech, CNN rolls out its social media resolutions for 2012.

You might have spent part of the holidays in a movie theater (I know I did). Just in case you forgot who was directing what, here’s Time’s humorous look at how to tell you’r watching a Spielberg movie.

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The Discount Experience

On January 4, 2012, in Articles, Marketing, by Dave

Last week we mentioned an article that compared Apple stores to Sears. This week, Forbes has an article that, in part, compares Best Buy to Amazon. Mostly the article is just about the gradual failure of another big box chain and the mistakes its made. While the author says that Best Buy’s main problems arise from internal issues, he contrasts them to his experience at Amazon, which is able to deliver superior service even without the benefit of immediate gratification, retail locations, and knowledgable salespeople.

How does this relate to REALTORS? As I see it, the failure of Best Buy to be customer-focused, its failure to take responsibility for its actions, and the squandering of its assets with limited technology all are applicable to the real estate experience. Is your website actually useful to consumers? Or do you make them jump through hoops to get at information? Do you provide all that home buyers and sellers might need – deep market knowledge, the latest technology, ease of access? You’re working hard to earn that three percent commission. Does the customer know and feel that?

I think there are some real lessons here for REALTORS. Either really do what’s best for your customers or someone else will swoop in and do it better. You don’t have to be the cheapest (see Apple), but you do have to offer value for service. Are you providing a three percent experience to homeowners or is it less? The choice is yours. Maybe on volume you can make it up, but volume in real estate is hard to come by these days.

 

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