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Value of For Sale Signs

Recently a member asked us for research on the value of For Sale yard signs. Looking back on our buyer seller surveys, the value of yard signs has only increased over the last 20 years. In 1995, only 37 percent of respondents used yard signs in their home search. That figure rose steadily in the first decade of the 21st century to over 63 percent by 2008. And according to the 2011 NAR Profile of Home Buyers and Sellers, that value has continued to hold up, with yard signs still the third most commonly used information source in the home search process and 55% of buyers still relying on yard signs to help them find the house they ultimately purchase.

However, a yard sign does more than simply tell people a house is for sale. If you have multiple listings in a neighborhood it signals to residents that you are the local expert with the market knowledge to help when the time comes to sell their house. QR code? Custom website address? A well-maintained sign with a bit of customization signals that you are more than a simple cookie-cutter agent in a giant corporate firm. Someone who will actually care about the listing. A for sale sign should reflect your brand and your style. While not as critical as an internet listing or general REALTOR® market knowledge, for sale yard signs still are a key component of the marketing mix in the home sale process.

While still valuable, yard signs are being targeted by more and more by communities trying to restrict signs or put stronger conditions on their use. Communities fear a plethora of signs can signal a neighborhood in decline. Higher-end communities sometimes seek to limit the ‘visual clutter‘. Be sure you are up to speed on your communities signage regulations.

Dave

Senior Information Specialist

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Comments
  1. Seems like there will always be a tug-of-war between the signage industry and regulations. It is good to see that studies are still being done and that the “value” of signage is being confirmed. It does go to show that good quality signage and design go a long way to help agents stand out from the crowd.

  2. I am blown away by companies who disregard quality signage. To me signage says a lot about the house being sold and the company helping to sell the house. I have driven past signs from businesses that are not much better than cardboard quality, and the writing is hard to read at 10 MPH. Spend a little more money and invest in a metal sign that can be seen on a busy street. Also colors need to “pop” in all climates, especially winter. How many times have you seen a white sign with red or black font? Just don’t get it.

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