Condo shopping at the book signing and jumping into the world’s biggest pile of leaves
The latest open house twist: book signings and readings at high-end Manhattan condos. Organized by event companies and private groups, firms are finding they are a good way to get an exclusive list of people into a property without feeling it’s a hard sell. Other ideas to bring in groups: wine tastings, lingerie shows, and psychics. If the place is big enough, some people combine various events to attract a wider crowd.