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New eBooks – December 2012

NAR members and Association staff can borrow up to six electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection.

Members can also borrow up to three books for 30 days from the Library Catalog for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.

The Economist Guide to Decision Making
by Helga Drummond

Designed to help companies in any industry make fewer mistakes, The Economist Guide to Decision Making is an in-depth look at the tools and techniques for preventing errors and improving efficiency. Exploring how and why decisions go awry in the first place; what decision-makers can do to counter the psychological, social, and other forces that can undermine individual judgment and pull organizations off course; and highlighting often overlooked aspects of the science of decision making, the book illustrates how mistakes really happen so that they can be better avoided. Decision making can never prevent mistakes entirely, but a better understanding of how to improve practices and processes is invaluable for companies looking to increase their overall efficiency. The Economist Guide to Decision Making leads the way.

365 Social Media Tips
by Karen James

365 Social Media Tips does exactly what it says on the tin. There are 365 tips that cover specific social media platforms such as LinkedIn, Twitter, Facebook, YouTube and SlideShare, as well as tips to improve your use of social media generally.

This book not only gives practical suggestions but many of the tips also include clear instructions on how to implement them. 365 Social Media Tips gets down to the nuts and bolts of social media in short, concise, helpful tips – one for every day of the year!

42 Rules of Marketing
by Laura Lowell

The 42 Rules of Marketing – 2nd Edition is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don’t always have the time or patience to do.

The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn’t that the point?

Engagement Marketing
by Gail F. Goodman

As a small business owner, you’ve always relied on word-of-mouth referrals to grow your business. Thanks to social media–and its nimble partner, mobile technology–it’s now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that’s what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author’s experience of working with thousands of small businesses for over a decade.

Hot Button Marketing
by Barry Feig

Consumers buy products for two reasons—the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion—not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor’s, even if it’s a parity product! Filled with tips and insights that can be applied at every stage of marketing—from product development to one-to-one selling—Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.

How to Beat the 80/20 Rule in Selling
by Alan Rigg

Are you: Frustrated because you are not achieving your sales goals? A successful salesperson looking for tips and ideas to take your performance to the next level? Considering the question, I wonder if I have what it takes to succeed in sales? If you are, this book was written specifically for you!

This book provides a step-by-step road map that will teach you how to effectively manage every step of the sales process! 3. This book is part of a selling system. There is a companion book (How to Beat the 80/20 Rule in Sales Team Performance) that teaches business owners, executives and sales managers how to provide the infrastructure and support salespeople need to achieve top sales performance.

LinkedIn Marketing
by Viveka von Rosen

LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world’s largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

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