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My coaching clients who are at “Performance Level” can usually convert 50 contacts a week into 3-5 qualified appointments. A lot of skill building and coaching has to be accomplished before effective lead generation can take place. When coaching my clients, I focus on personality style coaching, level shifting & future pacing, effective conversational dialoque for agents to use and efficient follow up systems. Sprinkle in a lot of accountability and success follows!
Really good information, Angela, thanks for sharing! Speaking from experience, cold calling is very challenging, so it is brlliant that you do a lot of coaching and personality style coaching–I bet your ROI is much higher as a result.
[...] content marketing is a challenge and a successful cold call can do that. A successful cold call conversion rate can range anywhere from 4% to 13%, which is pretty good compared to the abysmal average 3.6% found for email marketing. This weeks [...]
Thank you! This helps re figure my funnel.
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