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What We’re Reading: June 8 – June 14

Reverse Lead Calculator, the magic of 5, and mumbly peg

The Social Media Examiner released its 2013 Social Media Marketing Industry Report recently. Inman culls 4 tips on creating a social media strategy.

Maybe that strategy includes Twitter. Want more followers on Twitter? Georgia Tech’s research can help you, says Inc. magazine. Be positive, don’t just talk about yourself, send out 8 tweets an hour and follow your followers. Sounds like a full time job…

Fathers Day is this weekend. Time rounds up 11 high tech gifts for the low tech dad.

What magic number of leads generates great commission income? RealtyTimes features the Reverse Lead Calculator to help you figure that out.

The Reverse Lead Calculator does more than spit out numbers. Unlike other lead calculators, it shows real estate professionals how far they are from their income goals and then gives marching orders on how many leads they need to generate, by type, to reach those goals.

The American Psychiatric Association recently released an updated version of its manual of mental disorders (DSM-5) and this time it includes a new addition: Caffeine withdrawal.

More and more fast food marketers are discovering that ‘five’ is a sweet spot. “If the consumer needs something that gives them permission to experiment with a brand, $5 is the magic number,” says one PR manager at an ad firm. You’ll see $5 specials this summer from Pizza Hut, Dairy Queen and Long John Silvers.

As summer approaches and the outdoor recreation scene revs up, Washington Trails Association offers some great guidance for keeping your car safe on hiking trails (though this guidance can extend to other types of recreational parking lots).

Go Hawks!  A fan is refusing to mow his lawn in support of the Chicago Blackhawks’ Stanley Cup hopes. Blackhawks traditionally grow playoff beards, refusing to shave until the Stanley Cup has been won.  Not so fast, says the city of Park Ridge, Illinois. The  Support your team, but also be aware of village ordinances.

I’ve heard of the game Mumbly Peg, but I didn’t realize what it really involved. Yikes!

We always love a good picture show and particularly enjoyed this one of grandmothers and their cuisine specialties. The food may differ significantly from country to country, but one thing remains the same: they are all adorable!

Dave

Senior Information Specialist

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