A humorous art installation, what’s blocking Bertha, and Santa’s chimney dilemma
Sometimes, multitasking is not a good idea. While walking along a pier and checking Facebook, a woman walked off the pier and fell into the water. Police officers rescued the woman and she was then hospitalized. More examples here. Eyes up, people and stay safe!
The web-o-sphere was abuzz this week over Minnesota artist Phil Jones and his Faces of Real Estate project. Phil took local REALTOR ads that appear on benches and covered them with his own image – dressed like the original. With all the free publicity, the agents don’t seem to mind. One even said she was thinking of asking Phil to stand in for her husband on the family Christmas card.
In Seattle, they’re digging a giant tunnel to move traffic off the waterfront. Suddenly the world’s largest boring machine hits something blocking its way. What could it be? Only a giant rock or something more interesting from the Klondike Goldrush days? Engineers should have a better idea by this weekend.
Toys have changed a lot over the years. CNN has a nice slideshow to help you compare how far marketing and packaging have come.
Trulia tackles the question of where you’ll most likely find Santa sliding down a chimney rather than having to break in some other way. New homes even if they have fireplaces, don’t always have chimneys.
AirBnB, the room/house sharing site, created an ad that’s pretty cool. Artists designed birdhouses based on actual AirBnB locations you can rent and then hung them in New Orleans. Nice video and pretty creative ad on what makes a home a home.
Googling yourself, why aren’t you relocating, and gift ideas for the internet set
If you Googled yourself, would you be surprised or sure of the results? Your prospective clients will Google you, so find out what they see. Make sure your profiles are updated on the various real estate websites and social media sites and recheck the search results in 30 days as a follow-up.
The New York Times had an interesting article in last Sunday’s magazine on the declining mobility of Americans. We used to move at the drop of a hat, but in recent decades that trend has stalled. Even immigrants to the US are settling more and more frequently in the first place they reach. According to the author this trend comes from several factors: a decline in manufacturing and rise in service industries, a more homogeneous nation, access to information, the high cost of living in the nation’s top tier markets, and a sluggish economy.
Still working on the Christmas shopping? Time give 13 gifts for people who spend way too much time online. I think I’m getting my nephew the What Does the Fox Say book. He loves the song. Oh no! It’s out of stock!
Christmas Day is Wednesday, Dec. 25, but Apple is giving gifts for the whole 12 Days of Christmas. Download the app to see what goodies (or junk) Apple is giving away each day! And at that price, who cares?
It may be the holiday season full of cheer and goodwill, but it’s also the end of another tax year. Are your year-end financials in order? Time presents several tax moves you might want to make before the end of 2013.
And finally, don’t let the holidays stress you out. Cause you’re probably giving your friends and family secondhand stress. And you wouldn’t want that.
Action figures, new ideas in mobile phones, and Radiant Orchid
REALTORS as a group are hardworking, non-stop go-getters. Where do you think this internal drive comes from? A new study from the University of Michigan finds that how we feel about work depends on how our parents feel about work.
Could a REALTOR® action figure be the next big marketing tool? A Swedish photographer has sent out 400 action figures of himself to prospective clients. Jens Lennartsson spent over a year on this marketing project but no word yet if it has paid off.
Mobile phones have settled into pretty much all a similar form – a brick with a large screen, camera, etc. YotaPhone wants to shake this up a bit, adding an e-ink display to the back of its standard Android model. Think Galaxy 3 + older Kindle. What’s the benefit? Well, for one, if you’re running low on power and just need a map to navigate, you can pull it up on your phone and then drop it on to the e-ink side. Other apps are envisioned. Would this type of devise appeal to you? CNET has a review from earlier in the year with a video showing the functionality of the device.
Christian Swalm is starting out young on his real estate career—he is only 17. He recently received his Delaware real estate license. When he turns 18 in January, he will become a licensed REALTOR®. Until then, he is finishing high school and working as an intern in a local real estate brokerage. Good luck, Christian, in your new career!
Get ready for a new pink. Pantone names Radiant Orchid the “it” color for 2014.
It is the gift-giving season. You’ve bought presents for your wife/husband/partner, children, bosses, your pets and your in-laws. One more group needs a present—new homeowners. Get some great ideas for your clients and customers.
Sure, knowing when to post on Facebook is important, but it’s not the be-all and end-all of running a Facebook page with maximum impact and engagement. Fast Company gives you 7 powerful Facebook statistics you should know about. A related article gets a bit more in-depth about Twitter/YouTube user demographics: 10 surprising social media statistics that will make yo rethink your social strategy.
Introducing Woof to Wash, a bark-activated washing machine.
It’s the start of top 1o list season. Time has their top 10 songs of the year. How many do you recognize? DJ Earworm has also released his annual mashup of the top 25 songs of the year. He always does an amazing job.
Is a print edition of Newsweek coming back?
When Australian wildlife rangers lost track of a motion sensor camera they had set up to record images of crocodiles, they thought that it had fallen in a nearby river. But after the gadget showed up 70 miles away, video evidence pointed to a different culprit: a sea eagle had pocketed the camera and recorded his journey. Here’s the video rangers posted seven months after the brazen theft.
The New York Times has a story on the rise of new construction, single family homes for rent in neighborhoods formerly focused on first time buyers. As the economy has sputtered and buyers remain scarce, developers are turning to renters to fill their product.
This is from a few weeks ago, but is a really interesting way to show migration patterns between the states. The designer took data from the US Census’s American Home Survey showing the net inflows and outflows between states. If you hold your cursor over a state, it will slow data only for that location. A great deal of information in a really streamlined form.
in flight calls, black friday mistakes
I’m sure many REALTORS are excited by the proposed relaxing of rules on in-flight calls. The FCC is considering lifting the ban on in-flight mobile phone calls. Of course as you’re be at least 5 miles above the nearest cell tower this is all going to be funneled through some portal that the airlines can then charge a fee to use. But just because the FCC allows it, will the airlines go along? Most say they’re studying it and will see. Lots of people value the disconnect that air travel brings. Visions of being trapped next to an obnoxious loud talker make many people hope airlines will at least consider keeping the ban in place. Only time will tell.
You’ve got your game plan for Black Friday—the alarm is set for 5am, coffee maker is plugged in and the car is gassed up and ready to go. Learn what NOT to buy on Black Friday and avoid wasting your time and money. Of course, according to this article in the Wall Street Journal, all Black Friday deals are an illusion anyway.
Field Guides are one-stop resource packages on dozens of subjects of interest to REALTORS®. On each page you’ll find links to articles, books, web sites, statistics, and other material on each subject. The list of the most-used field guides from Information Central for the month of November 2013 was released today:
- Field Guide to Quick Real Estate Statistics
- Field Guide to Writing a Business Plan
- Field Guide to Opening a Real Estate Brokerage
- Field Guide to Being a New REALTOR®
- Field Guide to Preparing & Staging a House for Sale
- Field Guide to Marketing Tips for REALTORS®
- Field Guide to Real Estate Office Policy Manuals
- Field Guide to Farming and Prospecting
- Field Guide to 1031 Exchanges
- Field Guide to Listing & Selling Luxury Properties
Have an idea for a new field guide? Let us know!