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What We’re Reading: Feb. 15 – Feb. 21

Haunted marketing, tax burdens by metro area, and Sir David Attenborough explains curling

A New Orleans real estate broker has been getting lots of attention since George Takei posted a photo on social media Monday of a real estate sign reading “Not Haunted.” The signs are the work of Shelnutt Real Estate in New Orleans which is trading on the Crescent City’s reputation as America’s most haunted town. Since the post, Finis Shelnutt, the owner, has been on two radio programs and dealt with phones ringing off the hook.

Need some new ideas for finding leads? A Canadian broker, KaraLee Foat, has her office provide pumpkins to clients for a jack-o-lantern carving contest and gingerbread kits for a holiday decorating contest. Clients then snap a photo and post to her website where they are judged by local celebrities. Both have translated into business for the firm. Expand your marketing ideas beyond postcards and magnets and find what will work for you!

NPR had a story recently on DIY homebuilding in the internet age, highlighting a project called ‘foundhouse’ among others. Find the plans online, gather materials, and you can build your own home. More pictures are available here. It looks like they didn’t find a bathroom though…

As the snow begins to melt, thoughts turn to…taxes. HousingWire crunched the numbers to find the best and worst housing markets in terms of overall tax burden in the US. They give the top and bottom five. In a nutshell, the Lowest: Cheyenne, WY; and the highest: Bridgeport, CT.

Where will you find the nation’s highest average apartment rents? Would you believe Williston, North Dakota?

Ever wonder why tabloids always use yellow headlines? Why some magazine covers have so much text while others barely any? The blog 99% Invisible looks at the evolution of the magazine cover over the 20th century.

Do you still play Candy Crush? 100 million people still do, daily. The company behind it is launching an IPO so they’ve had to release some remarkable financial numbers. Last year the cleared over a half BILLION dollars in profit! How much did you contribute? I gave more than I should have, but luckily I’ve been stuck for so long that my interest has waned. The Altantic looks at the company and says its a remarkable enterprise, but a really bad investment. Some commentators say the IPO is more about the founders cashing out while the game is still (relatively) hot.

With the knowledge that our economy is intrinsically tied to the global economy, we decided to read up on Ukraine this week. The Washington Post and the Wall Street Journal offer the basics and background on Ukraine and its important role in the global economy.

The Winter Olympics are wrapping up soon. There have been some great moments, some groans of defeat, and some gasps of surprise. And then there’s curling. I still don’t get it. Luckily the BBC has brought in an expert to explain the ritual: noted nature program narrator Sir David Attenborough.

This month we finished The Book Thief by Markus Zusak. Though any book about war is heavy, we enjoyed this one very much. Zusak’s original word compositions create rich and impactful pictures. Written from the perspective of Death (aka “Grim Reaper”), we follow the story of Liesel, the story’s delightful, feisty and strong female protagonist. Through this perspective we gain an on-the-ground glimpse into the perils of war and what it was like to live as a citizen in Germany during WWII. The end of the story will put a deep hole in your heart as a reminder of the horrors of war, and particularly of WWII. Next we will check out the movie, released last November. Excellent follow-up companions to this book include Sarah’s Key by Tatiana de Rosnay and The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shaffer and Annie Barrows.

Free Starbucks—the best thing ever! Unfortunately, the only way you can get free Starbucks is be an NBC employee at the NBC section at the International Media Center in Sochi. NBC hired 15 Russian Starbucks baristas to man their secret store, housed them and paid their wages. You can order from a limited menu of drinks, but they do not offer plain black coffee. Talk about employee perks…

Dave

Senior Information Specialist

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