Flickr user Seth Anderson

What We’re Reading: Nov. 15-21

Facebook throttles organic reach, the truth of the midlife crisis, and frozen turkeys

Facebook announced last week that it was throttling down on overly promotional posts that aren’t ads, so-called ‘organic’ content. Post that look like you’re trying to sell something, looking for likes via bait posts, or post just resemble an advertisement? Don’t expect it reach any of your fans.

The Atlantic has an interesting article on the real drop in contentment seen across cultures by those in their 40s, AKA the Midlife Crisis. Contentment turns out be U-shaped, dropping though your 20s and 30s as most of us fail to live up to our high expectations and dreams and rising in our 50s as we outperform our now less exalted goals. Overall happiness actually continues to rise as we age through our golden years. It’s a bit long, but worth a read, especially if you’re Gen X and are going through a slump.

Do you have a set of morning rituals? Inc. spells out 5 morning rituals for entrepreneurs to get a positive jump on the day that might surprise you. Not coffee and your phone.

Drones good or drones bad? A woman in Australia sure doesn’t like them. She was sunbathing (topless) in her yard and a real estate drone was taking pictures next door. The picture of the house and her ended up on an agent’s advertising board. The company said the pictures were inadvertent and have removed them. Remember: In a recent statement, NAR advises “that the use of unmanned aerial vehicles for real estate marketing is currently prohibited by the Federal Aviation Administration. Such prohibited use of unmanned aerial vehicles may lead to the assessment of substantial fines and penalties.”

With Thanksgiving around the corner, you’re probably pulling out recipes to figure out what to make. If you’d like to change things up, check out the New York Times suggestions, featuring regional recipes from each state. Looking for something easier? How about Thanksgiving-flavored potato chips?

And if you’re working with a frozen bird, you might want to start thawing it soon. According to this video from Lifehacker and America’s Test Kitchen, turkey needs about one day in the fridge for every four pounds, so an average 12 pound turkey will take about three days to thaw completely and be ready to cook.

And it’s not too soon to be thinking about that next big holiday, especially if you have presents to ship. Using the post office? You’ll want to get them in the mail by Dec. 15. Using UPS Ground? Dec. 17. Of course there is FedEx Overnight for those last minute items, but you don’t want to see that kind of  a bill do you?

And for those so inclined, Forbes has Black Friday tips.

Dave

Senior Information Specialist

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