Author Archive

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

Real Estate Websites

Building Your Real Estate Website Recommendations from the NAR LinkedIn Group We often get the question in Information Central, “Who do you recommend to make a website for my brokerage?” Recently the NAR LinkedIn Group discussed this exact topic,...
September 5, 2014

What We’re Reading: Aug. 23-Sept. 5

Homeowner’s Insurance, Passive-Aggressive Products, and Green Real Estate Insuring the home adequately against the gamut of natural and made-made disasters can prove tricky. Some California home owners learned this the hard way with the recent earthquake in Napa Valley....
September 5, 2014

How has technology impacted your business?

In a recent class, the instructor posed the question “How has technology impacted your business?” Serendipitously, I discovered the snippet below in the 1990 issue of “Real Estate Today,” which provides client metrics on NAR Library use: In comparing...
November 21, 2013

Real Estate Videos: Are They Worth the Effort?

We received a research request in the NAR Library on whether real estate listing videos prove worthwhile and of equal (or greater) value to photos. The answer to this question is somewhat subjective—what is true for one agent in...
November 13, 2013

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
August 13, 2013

What We’re Reading: July 13 – July 19

PowerPoint Tips from a Pro, Contingency Planning, and Branding Brilliance Do you put together presentations for your work? And, do you use PowerPoint? Jesse Desjardins shares a blunt (read: some offensive language) and informative presentation 5 Ways to  Not...
July 19, 2013

Download Free NAR Library eBook and Get Free Digital Book in Return!

The NATIONAL ASSOCIATION OF REALTORS® is proud to offer Member Value Plus (MVP), a rewards program that helps you take part in your Association, plus get rewarded for your participation. By acting on the immense value of NAR offerings,...
July 17, 2013

Rural Versus Urban, Average Age of Homes, and Much More

Recently we received a research request from a member regarding national housing statistics and thought this presented a great opportunity to highlight some wonderful, *free* resources for housing and household statistics. For this project we researched answers to the...
May 14, 2013