Author Archive

Lead Management Tools

Twice last week the NAR Library received requests for lead and office management tool suggestions, so we thought it an opportune time to share our findings. The first tool we’ll mention is our benefit partner relay® which advertises as...
December 18, 2014

Millennials and the Curated Web

and Why I Chose Pinterest over Google When looking for a squash recipe for this Thanksgiving, I turned to Pinterest instead of Google. “Why?” you might ask. I turned to Pinterest because it is part of the curated web....
December 8, 2014

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

Real Estate Websites

Building Your Real Estate Website Recommendations from the NAR LinkedIn Group We often get the question in Information Central, “Who do you recommend to make a website for my brokerage?” Recently the NAR LinkedIn Group discussed this exact topic,...
September 5, 2014

What We’re Reading: Aug. 23-Sept. 5

Homeowner’s Insurance, Passive-Aggressive Products, and Green Real Estate Insuring the home adequately against the gamut of natural and made-made disasters can prove tricky. Some California home owners learned this the hard way with the recent earthquake in Napa Valley....
September 5, 2014

How has technology impacted your business?

In a recent class, the instructor posed the question “How has technology impacted your business?” Serendipitously, I discovered the snippet below in the 1990 issue of “Real Estate Today,” which provides client metrics on NAR Library use: In comparing...
November 21, 2013

Real Estate Videos: Are They Worth the Effort?

We received a research request in the NAR Library on whether real estate listing videos prove worthwhile and of equal (or greater) value to photos. The answer to this question is somewhat subjective—what is true for one agent in...
November 13, 2013

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
August 13, 2013

What We’re Reading: July 13 – July 19

PowerPoint Tips from a Pro, Contingency Planning, and Branding Brilliance Do you put together presentations for your work? And, do you use PowerPoint? Jesse Desjardins shares a blunt (read: some offensive language) and informative presentation 5 Ways to  Not...
July 19, 2013