Author Archive

Graphics for Home Sellers

One of the most challenging aspects of working with home sellers is helping them understand the necessity of pricing a home for sale at fair market value. Fair market value is defined as: “The most probable price for which...
March 12, 2015

What We’re Reading: Feb 7-Feb 13

Online Privacy, Fitness in 1964, and Penguins in Sweaters Technology exists in our lives in many forms. It offers convenience, entertainment, and often a sense of security. However, for every convenience technology offers, there is a trade off. This...
February 13, 2015

What We’re Reading: Jan. 17-23

3D-Printed Buildings, Worst Passwords and The Winning Number As you know, 3-D printers can make most anything—clothing, prosthetics, food, musical instruments and more. Chinese building company WinSun takes prefab and 3-D printing to a new level with their 3D-printed...
January 23, 2015

New Brokerage Resources

Starting a new brokerage and don’t know where to begin? The NAR offers numerous resources to point you in the right direction and help ensure the success of your new business venture. We’ll try not to overwhelm with too...
January 13, 2015

Neighborhood Farming: Advice from Your Peers

Lead generation and neighborhood farming are two topics we receive many questions about in Information Central. Recently, the NAR LinkedIn Group featured an insightful discussion on this topic, with experienced and successful REALTORS® across the country sharing their expert...
December 23, 2014

Lead Management Tools

Twice last week the NAR Library received requests for lead and office management tool suggestions, so we thought it an opportune time to share our findings. The first tool we’ll mention is our benefit partner relay® which advertises as...
December 18, 2014

Millennials and the Curated Web

and Why I Chose Pinterest over Google When looking for a squash recipe for this Thanksgiving, I turned to Pinterest instead of Google. “Why?” you might ask. I turned to Pinterest because it is part of the curated web....
December 8, 2014

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

Real Estate Websites

Building Your Real Estate Website Recommendations from the NAR LinkedIn Group We often get the question in Information Central, “Who do you recommend to make a website for my brokerage?” Recently the NAR LinkedIn Group discussed this exact topic,...
September 5, 2014