Author Archive

How “Uncle Sam’s Big Ditch” inspired the real estate industry in 1914

One of the premiere events for Americans a century ago was the long-awaited opening of the Panama Canal. Initially started by France in 1881, the United States took control of the project in May 1904, shortly after Panama declared...

In 1952, overwhelming open house success with a car and some soft drinks

In the fall of 1952 a young Dallas builder promoted his new model home with a new car in the driveway. To get the new Cadillac all you had to do was buy one of Howdy Howard's Holiday...

NAR’s first major national advertising campaign

As NAR’s annual Midyear Meetings are underway this week in Washington, DC, we took a look in the Archives to find out what happened at the Midyear Meetings half a century ago.  In 1963, the meetings were held in...
May 14, 2013

Remembering three REALTORS® who met their fate on the Titanic

Sunday, April 15, marks 100 years since the sinking of the RMS Titanic.  Three REALTORS® were among the 1,500 people who were lost when the “unsinkable” ship struck an iceberg and sank in the North Atlantic. The three men were...

Prestige for REALTORS® in 1941

In the summer of 1941 the Philadelphia Real Estate Board began a new campaign promoting the word REALTOR®. One of the goals was “to create a better and wider public understanding of the significance of this term,” wrote Board...
September 6, 2011

From Barley Fields to the Miracle Mile

In 1922 REALTOR® A. W. Ross was standing next to a barbed wire fence along a dirt road in Los Angeles.  In place of barley fields he saw opportunity.  In less than twenty years that road running west from La...

NAR’s “Red-Headed Giant,” Alexander Taylor

The real estate community lost a friend in 1942 when Alexander S. Taylor of Cleveland died at age 73.  “Uncle Al” was the third president of the National Association, from 1910 to 1911, and his contributions to the evolving...

Interesting Sales of Realtors, in 1944

“Regardless of the number of years a Realtor has practiced, he is always interested in the unusual sales experiences of other operators in his field…,” read the forward to Interesting Sales of Realtors.  Published in November of 1944, it...

This Month in Real Estate History- October

“Television is here to stay,” the National Real Estate Journal noted in October of 1953.  “Chances are high that your best prospective buyers either have a set or plan to invest in one soon.”  Accepting that reality the Journal looked at...

The benefits of a local board, 99 years ago

In 1911 real estate professionals saw the benefits of organizing a local real estate board.  In August of that year, Wycliffe A. Hill’s argument in favor of local real estate boards was published in the National Real Estate Journal....