Using Digital Video as a Marketing Tool
With YouTube practically a household word and digital cameras and video-editing software becoming ever more sophisticated and affordable, video is suddenly where the action is in real estate. Most computers come with basic video software built in and basic cameras are under $200. All you need now is a bit of time, a good idea of what you want to convey, and the patience to practice, practice, practice. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. Check out our updated Field Guide to find out how and why to market real estate using web video.
Top Field Guides for February 2010
The list of the 10 most used Information Central Field Guides for February 2010 was released recently. They are:
1. Field Guide to Short Sales
2. Field Guide to Preparing & Staging a House for Sale
3. Field Guide to Opening a Real Estate Brokerage
4. Field Guide to Errors & Omissions Insurance
5. Field Guide to Social Networking for REALTORS®
6. Field Guide to Real Estate Transfer Taxes
7. Field Guide to Zoning Laws & Ordinances
8. Field Guide to Foreclosures
9. Field Guide to Quick Real Estate Statistics
10. Field Guide to Working with First-Time Homebuyers
Have an idea for a new Field Guide? Send us your suggestions!
Foreclosure Field Guide
Foreclosures are still having a substantial impact on the U.S. housing market. However, programs by federal agencies (including the Homebuyer Tax Credit), as well as depressed prices have chipped away at foreclosure inventories. For more information and to get up to speed on the latest news, check out our updated Field Guide to Foreclosures. It provides links and tips for those trying to prevent foreclosure as well as information for foreclosure investors. Also included is information on the government’s Home Affordable Foreclosure Alternatives (HAFA).
Preparing and Staging a House For Sale
Banish the clutter! Trim the bushes! Hide your Star Wars collection! Take down the family pictures! When selling your house (or representing those who are) it pays to take a look at the message the home is sending to prospective purchasers. What things can you do to prepare a house for sale? Check out our newly updated Field Guide for tips, hints, thoughts and ideas on sprucing up, cleaning out, decorating, staging, creating a great first impression and making a house appealing to buyers.
Have an idea for a new Field Guide? Click here to send us your suggestions!
Top Field Guides for January
The list of the 10 most used Information Central Field Guides for January 2010 was released recently. They are:
1. Field Guide to Short Sales
2. Field Guide to Preparing & Staging a House for Sale
3. Field Guide to Opening a Real Estate Brokerage
4. Field Guide to Errors & Omissions Insurance
5. Field Guide to Quick Real Estate Statistics
6. Field Guide to 1031 Exchanges
7. Field Guide to Real Estate Transfer Taxes
8. Field Guide to Do-Not-Call, Do-Not-Fax, and Do-Not-E-Mail Laws
9. Field Guide to Real Estate Office Policy Manuals
10. Field Guide to Foreclosures
Have an idea for a new Field Guide? Click here to send us your suggestions!
Top Field Guides for December
The list of the 10 most used Information Central Field Guides for December 2009 was released today. They are:
1. Field Guide to Short Sales
2. Field Guide to Preparing & Staging a House for Sale
3. Field Guide to Quick Real Estate Statistics
4. Field Guide to Opening a Real Estate Brokerage
5. Field Guide to Errors & Omissions Insurance
6. Field Guide to 1031 Exchanges
7. Field Guide to Buying and Selling During the Holidays
8. Field Guide to Do-Not-Call, Do-Not-Fax, and Do-Not-E-Mail Laws
9. Field Guide to Real Estate Office Policy Manuals
10. Field Guide to Real Estate Transfer Taxes
Have an idea for a new Field Guide? Click here to send us your suggestions!
Podcasting Field Guide Updated
Filed under: Field Guides, Social Networking, Technology
Podcasts were the flavor of the moment a few years ago, a place now occupied by Facebook and Twitter. While the white heat is off podcasting, it still is a powerful and popular method of distributing both audio and video content. A podcast is an audio or video file that users can subscribe to through an RSS feed. As new content is available it is downloaded to your device. While you’ve all been able to download these files to the desktop for years, what makes podcasting unique is that you are no longer tethered to the computer to listen to it. You can download a file to your iPod or MP3 player, carry the file with you, and listen to it when and where you like. Similarly, YouTube and other video-sharing sites provide a convenient platform for subscribers not only to hear you, but also to see you. Find out how REALTORS® are using this technology to market their services to customers in this updated Field Guide.
Buying and Selling During the Holidays
The holiday season is here. Your buyers and sellers are asking if this is a good time to buy or sell a house. Look over our Field Guide to Buying and Selling During the Holidays to find out the pros and cons, how to stage a home during this time of year and whether to decorate or not.
Top Field Guides for November
The list of the 10 most used Information Central Field Guides for November 2009 was released today. They are:
1. Field Guide to Short Sales
2. Field Guide to Preparing & Staging a House for Sale
3. Field Guide to Opening a Real Estate Brokerage
4. Field Guide to Quick Real Estate Statistics
5. Field Guide to Errors & Omissions Insurance
6. Field Guide to 1031 Exchanges
7. Field Guide to Do-Not-Call, Do-Not-Fax, and Do-Not-E-Mail Laws
8. Field Guide to Buying vs. Renting
9. Field Guide to Social Networking for REALTORS®
10. Field Guide to Real Estate Transfer Taxes
Top Field Guides for September
The list of the 10 most used Information Central Field Guides for September 2009 was released today. They are:
1. Field Guide to Short Sales
2. Field Guide to Preparing & Staging a House for Sale
5. Field Guide to Quick Real Estate Statistics
6. Field Guide to Do-Not-Call, Do-Not-Fax, and Do-Not-E-Mail Laws
3. Field Guide to Opening a Real Estate Brokerage
4. Field Guide to 1031 Exchanges
7. Field Guide to Errors & Omissions Insurance
9. Field Guide to Buying vs. Renting
8. Field Guide to Foreclosures
10. Field Guide to REALTOR® Safety
