Marketing Archive

Millennials and the Curated Web

and Why I Chose Pinterest over Google When looking for a squash recipe for this Thanksgiving, I turned to Pinterest instead of Google. “Why?” you might ask. I turned to Pinterest because it is part of the curated web....
December 8, 2014

Business Letters Guides from our eBook Collection

We’ve recently beefed up our eBook collection on business letters. If you’re looking for some ideas to help you craft the perfect prospecting letter, expired listings notice, or other client communications, be sure to check out some of these...
November 6, 2014

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

What We’re Reading: Aug. 23-Sept. 5

Homeowner’s Insurance, Passive-Aggressive Products, and Green Real Estate Insuring the home adequately against the gamut of natural and made-made disasters can prove tricky. Some California home owners learned this the hard way with the recent earthquake in Napa Valley....
September 5, 2014

eBook Promo ending soon!

Just a quick reminder that our MVP+ promotion with eBooks ends in a couple of days (end of the day March 15). If you haven’t taken action yet, you still have time! From March 1 to March 15, 2014,...
March 13, 2014

How has technology impacted your business?

In a recent class, the instructor posed the question “How has technology impacted your business?” Serendipitously, I discovered the snippet below in the 1990 issue of “Real Estate Today,” which provides client metrics on NAR Library use: In comparing...
November 21, 2013

Real Estate Videos: Are They Worth the Effort?

We received a research request in the NAR Library on whether real estate listing videos prove worthwhile and of equal (or greater) value to photos. The answer to this question is somewhat subjective—what is true for one agent in...
November 13, 2013

Posting to your FB Business Page from RCR/

One of our most frequent calls from members on using the REALTOR® Content Resource (RCR®) is how to share articles on a Facebook Page rather than your personal profile. If you simply follow the steps as outlined, you aren’t given...
November 7, 2013

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
August 13, 2013