Marketing Archive

eBook Promo ending soon!

Just a quick reminder that our MVP+ promotion with eBooks ends in a couple of days (end of the day March 15). If you haven’t taken action yet, you still have time! From March 1 to March 15, 2014,...
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March 13, 2014

How has technology impacted your business?

In a recent class, the instructor posed the question “How has technology impacted your business?” Serendipitously, I discovered the snippet below in the 1990 issue of “Real Estate Today,” which provides client metrics on NAR Library use: In comparing...
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November 21, 2013

Real Estate Videos: Are They Worth the Effort?

We received a research request in the NAR Library on whether real estate listing videos prove worthwhile and of equal (or greater) value to photos. The answer to this question is somewhat subjective—what is true for one agent in...
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November 13, 2013

Posting to your FB Business Page from RCR/Houselogic.com

One of our most frequent calls from members on using the REALTOR® Content Resource (RCR®) is how to share articles on a Facebook Page rather than your personal profile. If you simply follow the steps as outlined, you aren’t given...
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November 7, 2013

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
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August 13, 2013

What We’re Reading: July 13 – July 19

PowerPoint Tips from a Pro, Contingency Planning, and Branding Brilliance Do you put together presentations for your work? And, do you use PowerPoint? Jesse Desjardins shares a blunt (read: some offensive language) and informative presentation 5 Ways to  Not...
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July 19, 2013

NAR’s Latest MVP+ Program – eBooks from the library

Download FREE eBooks through the NAR Library, earn free rewards through our MVP+ Program. Now through Oct. 31st, download a eBook from the NAR Library eBook Collection and receive FREE the REALTOR® Foundations Product Bundle, a $13.90 value! This bundle...
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October 16, 2012

What We’re Reading: Sept. 3 – Sept. 9

REALTOR® Safety, Powering Gadgets, and Public Relations ***** September is REALTOR® Safety Month! In honor of this important topic, we’re reading a number of books on workplace safety, preventing identity theft, and more. Check out our library’s digital collection...
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September 7, 2012

Marketing the Waterfront Property

Recently we received a research request from a REALTOR® on how to market waterfront properties. Read on below for our resources, tidbits, and data findings. From REALTOR® Magazine: Marketing top-line features for luxury buyers, (REALTOR Magazine, Jan. 2011): “For...
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September 6, 2012

Testing out the HouseLogic Widget

Interested in getting the widget for your own website? I comes in a variety of shapes and sizes to fit different spaces. Visit our custom widget page to create your own....
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July 31, 2012