Research Tips Archive

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

Graffiti and property values

Every so often the library is asked to confirm or locate a report attributed to NAR that says graffiti lowers property values by 15 to 20 percent. Unfortunately this report does not exist, at least to the best of...
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February 10, 2014

A FREE product that’s really worth something

NAR’s research group puts out lots of great reports. Some are free and some you have to pay for. Probably THE MOST POPULAR report is the annual NAR Profile of Buyers and Sellers. Here’s where you’ll find ‘where buyers...
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January 7, 2014

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
August 13, 2013

Conversion Ratios and Cold-Calling

A member called us this week asking how many cold-calls would she need to make a week to be successful. Not such an easy question as a lot of factors come into play – what is successful? How good...
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April 5, 2013

A Compendium of Resources for First-Time Home Buyers

We recently compiled a list of resources for first-time home buyers, and came up with a nice list of information from the National Association of REALTORS®, REALTOR® Magazine online, Realtor.com, and HUD. Field Guides from NAR Field Guide to...
March 28, 2013

Average New Home Owner Expenditures

The question regarding new home owner expenditures crops up somewhat frequently here in the NAR Library. The NAR,  NAHB, and BLS include some useful statistics to answer questions in this arena. For those not familiar with the acronyms: NAR...
January 7, 2013

Research on Modular Housing

Recently a member contacted the NAR library for research on modular homes, including their resale value and impact on adjacent property values. We provided articles, reports, statistics, and additional resources that may be helpful in building the case that...
October 10, 2012

Sales Meeting Resources

A member recently contacted NAR’s Information Central to inquire after sales meeting resources. Below you will find a selection of resources on this topic. A few articles from REALTOR Magazine : One Fantastic Year of Sales Meetings, Realtor Magazine,...
October 4, 2012