Residential Property Archive

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
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September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
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September 10, 2014

What We’re Reading: Aug. 23-Sept. 5

Homeowner’s Insurance, Passive-Aggressive Products, and Green Real Estate Insuring the home adequately against the gamut of natural and made-made disasters can prove tricky. Some California home owners learned this the hard way with the recent earthquake in Napa Valley....
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September 5, 2014

Mortgage debt cancellation relief still in limbo

This week a member asked us on Facebook for the latest info on a possible extension of the Mortgage Debt Cancellation Relief tax break. So I contacted NAR’s tax policy analyst for an update on the issue. As a bit...
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July 16, 2014

Graffiti and property values

Every so often the library is asked to confirm or locate a report attributed to NAR that says graffiti lowers property values by 15 to 20 percent. Unfortunately this report does not exist, at least to the best of...
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February 10, 2014

A FREE product that’s really worth something

NAR’s research group puts out lots of great reports. Some are free and some you have to pay for. Probably THE MOST POPULAR report is the annual NAR Profile of Buyers and Sellers. Here’s where you’ll find ‘where buyers...
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January 7, 2014

Real Estate Videos: Are They Worth the Effort?

We received a research request in the NAR Library on whether real estate listing videos prove worthwhile and of equal (or greater) value to photos. The answer to this question is somewhat subjective—what is true for one agent in...
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November 13, 2013

Rural Versus Urban, Average Age of Homes, and Much More

Recently we received a research request from a member regarding national housing statistics and thought this presented a great opportunity to highlight some wonderful, *free* resources for housing and household statistics. For this project we researched answers to the...
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May 14, 2013

What We’re Reading: April 13 – April 19

Running, Millennials and Stress Management In light of the tragedies this week, we turn to the running community for inspiration and hope. Runner and writer Jeff Edmonds shares a poignant and eloquent post on the triumph of the human...
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April 19, 2013

Average New Home Owner Expenditures

The question regarding new home owner expenditures crops up somewhat frequently here in the NAR Library. The NAR,  NAHB, and BLS include some useful statistics to answer questions in this arena. For those not familiar with the acronyms: NAR...
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January 7, 2013