Residential Property Archive

New Brokerage Resources

Starting a new brokerage and don’t know where to begin? The NAR offers numerous resources to point you in the right direction and help ensure the success of your new business venture. We’ll try not to overwhelm with too...
January 13, 2015

Neighborhood Farming: Advice from Your Peers

Lead generation and neighborhood farming are two topics we receive many questions about in Information Central. Recently, the NAR LinkedIn Group featured an insightful discussion on this topic, with experienced and successful REALTORS® across the country sharing their expert...
December 23, 2014

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

What We’re Reading: Aug. 23-Sept. 5

Homeowner’s Insurance, Passive-Aggressive Products, and Green Real Estate Insuring the home adequately against the gamut of natural and made-made disasters can prove tricky. Some California home owners learned this the hard way with the recent earthquake in Napa Valley....
September 5, 2014

Mortgage debt cancellation relief still in limbo

This week a member asked us on Facebook for the latest info on a possible extension of the Mortgage Debt Cancellation Relief tax break. So I contacted NAR’s tax policy analyst for an update on the issue. As a bit...
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July 16, 2014

Graffiti and property values

Every so often the library is asked to confirm or locate a report attributed to NAR that says graffiti lowers property values by 15 to 20 percent. Unfortunately this report does not exist, at least to the best of...
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February 10, 2014

A FREE product that’s really worth something

NAR’s research group puts out lots of great reports. Some are free and some you have to pay for. Probably THE MOST POPULAR report is the annual NAR Profile of Buyers and Sellers. Here’s where you’ll find ‘where buyers...
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January 7, 2014

Real Estate Videos: Are They Worth the Effort?

We received a research request in the NAR Library on whether real estate listing videos prove worthwhile and of equal (or greater) value to photos. The answer to this question is somewhat subjective—what is true for one agent in...
November 13, 2013

Rural Versus Urban, Average Age of Homes, and Much More

Recently we received a research request from a member regarding national housing statistics and thought this presented a great opportunity to highlight some wonderful, *free* resources for housing and household statistics. For this project we researched answers to the...