New and Updated in the Library – Oct 2014

The following field guides have recently been updated in the Library: Association Mergers & Partnerships Mergers and partnerships can be advantageous to a Board or Association for a variety of reasons, including: overlapping markets, similar services, geographic considerations, cost-savings,...
October 14, 2014

What We’re Reading: Oct. 4-10

Saving for college, beavers to the rescue, and college football’s reach Affording college these days is near impossible. Or is it? New York Times writer Andrea Levere covers College Savings Account programs. The results provide a dose of some...
October 10, 2014

What We’re Reading: Sept. 27-Oct. 3

REALTOR® Safety, Windows 10, and net neutrality Tragedy this week with the murder of Arkansas REALTOR® Beverly Carter while showing a property. Another unfortunate reminder that REALTORS® work in an industry that is less safe than you think. There...
October 3, 2014

October eBooks Feature: Social Media Marketing

Social Media Marketing, the October 2014 Featured Collection at the NAR Library eBook Collection, launches today. Always a hot topic, Social Media Marketing will help members understand this rapidly changing online channel. Learn about blog design, Pinterest, Branding, and...
October 1, 2014

Top Field Guides for September 2014

Field Guides are one-stop resource packages on dozens of subjects of interest to REALTORS®. On each page you’ll find links to articles, books, web sites, statistics, and other material on each subject. The list of the most-used field guides from...
October 1, 2014

New Books – October 2014

NAR members and Association staff can borrow up to three books for 30 days from the Library for a nominal fee of $10. Members and staff can also borrow up to six electronic books, digital audios and/or videos at...
October 1, 2014

What We’re Reading: Sept. 20-26

Failure to refinance, moving for climate change, and unaffordable California The Washington Post had an interesting article this week on why homeowners who would benefit from a refinancing of their mortgage don’t bother. Some think they won’t qualify, some think...
September 26, 2014

What We’re Reading: Sept. 13-19

Portland’s youth problem, iPhone 6 arrives, New Orleans tips The New York Times ran an article this week on how Portland, Oregon suffers from too much popularity, especially among the young and hip. This, the article claims, has led...
September 19, 2014

What We’re Reading: Sept. 6-12

Real estate apprenticeships, iPhone 6, and giving new meaning to ‘well-done’ Redfin is now offering paid apprenticeships to prospective real estate agents. This San Diego pilot program will expand next year to additional cities across the United States. “Known...
September 12, 2014

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014