Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

Safety Month eBooks

September is REALTOR® Safety Month. To help you keep on top of this important area, we’ve created a special Safety Collection in our eBook Library here at NAR. Titles will help you come up with a safety strategy, think...
September 8, 2014

Real Estate Websites

Building Your Real Estate Website Recommendations from the NAR LinkedIn Group We often get the question in Information Central, “Who do you recommend to make a website for my brokerage?” Recently the NAR LinkedIn Group discussed this exact topic,...
September 5, 2014

What We’re Reading: Aug. 23-Sept. 5

Homeowner’s Insurance, Passive-Aggressive Products, and Green Real Estate Insuring the home adequately against the gamut of natural and made-made disasters can prove tricky. Some California home owners learned this the hard way with the recent earthquake in Napa Valley....
September 5, 2014

Top Field Guides for August 2014

Field Guides are one-stop resource packages on dozens of subjects of interest to REALTORS®. On each page you’ll find links to articles, books, web sites, statistics, and other material on each subject. The list of the most-used field guides from...
September 3, 2014

What We’re Reading: Aug. 23-29

Asking price psychology, iPhone 6 on its way, and Facebook fights clickbait In residential real estate, the asking price is often as much about psychology as it is reality. Most home buyers don’t realize that setting an asking price...
August 29, 2014

What we’re reading: Aug. 16-22

Big Data and home buying, ALS Ice Bucket everywhere, and unpoppable bubble wrap It used to be that home buyers only need worry about credit cards and loan debts when applying for a mortgage. But, with Big Data’s analytic...
August 22, 2014

What We’re Reading – Aug. 9-15

Where we came from, real estate in Japan, and a Bloody Mary to end them all The New York Times Upshot section has a fun set of graphs this week that looks at state migration patterns from 1900 to...
August 15, 2014

New and Updated in the Library – Aug 2014

The following field guides have recently been updated in the Library: Appraisal of Real Estate Offices & Selling Your Book of Business Whether you own a real estate firm or are thinking of buying or selling one, it’s important...
August 14, 2014