082511FEMA has a pretty good online mapping tool for flood insurance maps but if you are a fan of Google Earth, there is a nice overlay for that too. You need to have downloaded Google Earth to your computer. Then you simply add on one of FEMA’s map layers to the program through another download here.

FEMA offers two free overlays for Google Earth: “Stay Dry” is a focused application that provides basic flood hazard map information from FEMA’s National Flood Hazard Layer for an address. It allows you to view flood hazard zones, cross sections and their labels, community names and boundaries, Flood Insurance Rate Map numbers and boundaries, and Letter of Map Revision case numbers and boundaries.

“FEMA NFHL” offers multiple layers of information. It is a general application that provides for the display of flood hazard zones, floodways, Coastal Barrier Resources System and Otherwise Protected Area units, community boundaries and names, base flood elevations, cross sections and coastal transects and their labels, hydraulic and flood control structures, and Flood Insurance Rate Map and Letter of Map Revision boundaries and numbers. Additional reference layers include the status of NFHL data availability, point locations for Letters of Map Amendment (LOMAs) and Letters of Map Revision Based on Fill (LOMR–Fs), Q3 base flood, and subbasin hydrologic units. You control the information displayed by turning layers on and off. A basic knowledge of Google Earth and FEMA flood hazard information will help users of this application.

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Holding on to Friends and Followers, Obama’s plan for GSEs, America’s Broadband Map, and more on the new iPhone lite.

So you’ve got the followers, friends, and likes – how do you keep them happy? Mashable reports on a recent study on why consumers unsubscribe from Facebook, Twitter or email marketing. Top of the list: either too many posts or repetitive content. And it’s not always obvious that you’re losing subscribers: less than half of disgruntled fans will ‘unlike’ your page. The rest will just hide you from their wall or ignore your posts.

How can you reach out to Gen Xers?  Leslie Mann discusses emerging methods of marketing, such as online video and lifestyle marketing.  Event marketing, marketing on mobile devices and marketing to specific groups can also help you connect with younger buyers.

The sheer speed, rapidity, and exponential growth of the Internet went beyond the original creators’ dreams. The existing infrastructure is now nearing full capacity.

Large home appliances like refrigerators and dryers are typical examples of energy-hungry devices, but energy hogs don’t necessarily need to be large in size. Forbes reports on how small devices are also collectively sucking a lot of energy from the power grid.

The Atlantic Monthly says Obama Housing Policy Plan Stronger Than Anticipated with three alternatives to decreasing government involvement in the mortgage market over the next 10 years: Go entirely private, create a guarantee that only is competitive in times of crisis, and a housing market meltdown only backup.

FoxNews reports on the first public, searchable nationwide map of broadband Internet availability has just gone live. Called the National Broadband Map, the website was released by the Department of Commerce’s National Telecommunications and Information Administration Thursday afternoon, revealing which providers supply the fastest Internet connectivity — and which communities are the most in need. The New York Times uses the announcement of the map as part of its story on the lack of broadband coverage in rural America.

The New York Times launches a fun interactive mapping site with data from Census Bureau’s American Community Survey. It starts with a map of New York City, but you can choose any zip code. You can browse local data and create demographic maps based on samples from 2005 to 2009 down to the census tract level. Data sets include housing values, race, income, and education.

With many housing markets are finally in at least tepid recovery, some areas of the country that thought they would avoid the crash altogether are finding it was just delayed in arriving. The New York Times reports on recent declines in Teflon markets like Seattle in its article Housing Market Looks Sickest in Cities That Once Seemed Immune.

CNN releases first details of Motorola’s Xoom tablet computer.

More on Apple’s new stripped down iPhone from the Wall Street Journal: The phone would be about half the size and cost of existing models and perhaps rely on cloud computing to cut down on memory requirements. Speculation is that the phone will be released this summer as part of a wider iPhone upgrade. As with all apple rumors, believe it when you see it.

Feb. 18 Addendum: Today’s New York Times is reporting that its sources say Apple is not making a smaller iPhone, but may make a more inexpensive version.

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