A member recently contacted NAR’s Information Central to inquire after sales meeting resources. Below you will find a selection of resources on this topic.
A few articles from REALTOR Magazine :
- One Fantastic Year of Sales Meetings, Realtor Magazine, January 2011
- Can’t-Miss Sales Meetings, REALTOR Magazine, Feb 2009
- You’re the Coach, REALTOR Magazine, Sept. 2010
- Become a Chief Inspiration Officer, REALTOR Magazine, Nov. 2009
- Generate Ideas, Disney Style, REALTOR Magazine, September 2012
- Outside-the-Box Business Strategies, REALTOR Magazine, July 2012
- Your Most Creative Marketing Ideas, REALTOR Magazine, April 2010
We also have a few items in our library. For instant gratification, we have a few eBooks (download the free Adobe Digital Editions software first, then checkout and download eBooks):
- 77 Tips for Absolutely Great Meetings
- Manager’s Guide to Effective Meetings
- Manage Meetings Positively
- Plan and Conduct Effective Meetings
We also have a few books in the NAR Library (REALTORS can check out up to 3 books at a time for a period of 30 days; shipping $10):
Recently a member asked the library for more information on the For Sale By Owner market and how he might crack into it. We told him to start with our Field Guide to Working with FSBOs for the basics. A few other resources on this topic include:
REALTOR® Magazine Customer Handouts – focus on section “Turn FSBOs into clients”
From NAR Blog Posts:
- FSBO Sellers Decline as More Sellers Turn to Real Estate Agents to Sell the Home, (Dec. 2011).
- Home Buyers User of an Agent in Transaction Has Risen for Past Decade, (Dec. 2011).
- Highlights from the Newly Released 2011 NAR Profile of Home Buyers and Sellers, (Nov. 2011).
- FSBOs, (Oct. 2011).
Articles from REALTOR® Magazine:
- When a Friend Goes FSBO, (Mar. 2005)
- The Real Estate Agent’s Guide to Prospect FSBOs, (Nov. 2007)
- FSBOs: Rebranding DIY, (Dec. 2005)
Articles from the ProQuest database (you will be asked for a password):
- Hodges, D. (2012). Home alone. MoneySense, 14.2: 35-38.
- Holmes, T. E. (2011). How to… negotiate the best deal on a home. Black Enterprise, 41.10: 78-80.
- Jia, P. & Pathak, P. A. (2010). The impact of commissions on home sales in greater Boston. The American Economic Review, 100.2: 475-479.
Every now and then we’re asked for materials by members to take to their children’s schools for career day. While we don’t have a great pre-packaged dog and pony show that covers the industry for elementary to high school visits, we do have some recommended resources for REALTORS® asked to explain what they do to eager young minds.
A good place to start for background is the Bureau of Labor Statistics’ Occupational Outlook Handbook entry on Real Estate Brokers and Sales Agents. It gives a nice summary of industry statistics — what kind of education you need, work hours, salary, and job growth outlook. It also provides a list of traits that will help someone stand out in the field: independence, interpersonal skills, persuasion, and problem solving abilities.
For information on your particular state’s license requirements, you will want to contact your state real estate commission. They control licensing and regulation and will have details on any age or educational restrictions and how much class time it will take to get a license.
Another resource we suggest is our own Careers in Real Estate webpage. The page talks about different specializations in real estate, provides links to organizations for more information, and some suggested further reading.
More statistics on REALTORS® can be found through our Economists’ Outlook blog which frequently discusses our Member Profile or facts on the real estate industry.
The University of Cincinnati’s Linder School of Business also provides information on real estate as a career, with details on different commercial career paths including appraisal, corporate leasing, and development.
A final resource we suggest is The Value of a REALTOR handout created by the Orlando Regional REALTOR® Association. The PDF document lists the countless activities and responsibilities of REALTORS in the home buying and selling process. It attempts to show just how important having a good REALTOR® at your side can be to the potential client.