One of our most frequent calls from members on using the REALTOR® Content Resource (RCR®) is how to share articles on a Facebook Page rather than your personal profile. If you simply follow the steps as outlined, you aren’t given the option of choosing where to share. This is a limitation from Facebook’s side of the fence unfortunately. However, there are a few work-arounds to share articles to your business page.
1. Once signed in to RCR® and you find an article you would like to share, simply click on the articles title. This should bring the full article up in a new window. In the upper right corner there is a ‘quickshare’ with links to Facebook, Twitter and email. Click on the Facebook icon. Another window should open in your browser. In here you can select where you want to share this article – on your own wall, a friend’s wall, a group, or (most importantly) a page that you manage.
2. Option two is to go thru the standard steps to select an article, chose how to share it and then share it on your own personal Facebook profile. As you’re doing this you can select who can see this post. I would suggestion using the custom filter and making it visible only to yourself. Then once it’s on your wall you can then share it from there over to your business page and then delete it from your personal wall. It’s a few more steps, but this way you will see exactly how the article will look on your wall before sharing it over.
3. If you’d rather not deal with any of that, you can always go directly to houselogic.com and find the article there, copy the URL from the address bar and paste it into a post just like you would with any other article you come across online.
I’ve made a quick 6 minute video that demos all of this. Hope this is helpful!
In-your-face rental signs, iPhone 5s next week, and flu shot season
How effective are your for sale or for rent signs really? German artist and self-described inventor of useless things, Niklas Roy, makes sure you notice the for rent sign in the shop window by having it follow you as you pass by. Part of an arts festival in Sherbrooke, Quebec, the sign was hooked up to a motion-tracking devise that moved the sign along a line as people walked by. However, as a real estate ploy the device was a bit of a flop. As the sign was always in your face, potential renters couldn’t get a good look at the interior of the shop. And secondly the phone number on the sign was actually to the art gallery that commissioned the piece. Follow the hyperlink to a video of the sign in action.
Happy Birthday, Bob Newhart! You might not know this, but the fictional building where Dr. Bob Harley had his psychologist’s office was really the NAR building in Chicago. At the time we were located elsewhere in the city but moved here before the show ended.
Apple is due to launch its iPhone 5s next week. For the latest rumors and what to expect (this one has leaked a lot more than in the past) here’s an iPhone 5s rumor wrap-up.
Wondering where to start on Pinterest, the image sharing site? Time has a list of 30 pinners to follow.
Seems like smart watches are the latest thing these days. So of course Samsung has decided to enter the game, debuting a watch with all the bells and whistles – camera, music, storage, microphone, and of course linking with other Samsung tablets and phones. Reviewers however seem less that keen on the price, the short battery life, required charger stand, and limited number of other Samsung devices it will work with. Back to the drawing board until Apple designs the category-killer.
It’s almost flu shot season. Picking up a prescription the other day, the pharmacist asked if I wanted a shot then and there. You might notice this year that the choices are increasing – 3-strain, 4-strain, egg-free, nasal spray, etc. Time goes through each flu shot option and spells out the pros and cons.
Reverse Lead Calculator, the magic of 5, and mumbly peg
The Social Media Examiner released its 2013 Social Media Marketing Industry Report recently. Inman culls 4 tips on creating a social media strategy.
Maybe that strategy includes Twitter. Want more followers on Twitter? Georgia Tech’s research can help you, says Inc. magazine. Be positive, don’t just talk about yourself, send out 8 tweets an hour and follow your followers. Sounds like a full time job…
Fathers Day is this weekend. Time rounds up 11 high tech gifts for the low tech dad.
What magic number of leads generates great commission income? RealtyTimes features the Reverse Lead Calculator to help you figure that out.
The Reverse Lead Calculator does more than spit out numbers. Unlike other lead calculators, it shows real estate professionals how far they are from their income goals and then gives marching orders on how many leads they need to generate, by type, to reach those goals.
The American Psychiatric Association recently released an updated version of its manual of mental disorders (DSM-5) and this time it includes a new addition: Caffeine withdrawal.
More and more fast food marketers are discovering that ‘five’ is a sweet spot. “If the consumer needs something that gives them permission to experiment with a brand, $5 is the magic number,” says one PR manager at an ad firm. You’ll see $5 specials this summer from Pizza Hut, Dairy Queen and Long John Silvers.
As summer approaches and the outdoor recreation scene revs up, Washington Trails Association offers some great guidance for keeping your car safe on hiking trails (though this guidance can extend to other types of recreational parking lots).
Go Hawks! A fan is refusing to mow his lawn in support of the Chicago Blackhawks’ Stanley Cup hopes. Blackhawks traditionally grow playoff beards, refusing to shave until the Stanley Cup has been won. Not so fast, says the city of Park Ridge, Illinois. The Support your team, but also be aware of village ordinances.
I’ve heard of the game Mumbly Peg, but I didn’t realize what it really involved. Yikes!
We always love a good picture show and particularly enjoyed this one of grandmothers and their cuisine specialties. The food may differ significantly from country to country, but one thing remains the same: they are all adorable!
Oklahoma Tornado, scratching an itch, and the next World’s Tallest Building goes up in record time
Can you catch up on lost sleep? Do short naps actually work? New research suggests the answer is yes.
In the wake of the Oklahoma tornado, tornado-proofing your house is an important topic. Metal clips and straps run about $1.00 each, with hundreds needed to secure a house. ” For about $2,000 more, a house can be outfitted (or retrofitted) with a safe room built to specifications of the Federal Emergency Management Agency (FEMA). These fortified rooms, often constructed with cinder blocks and filled with mortar and rebar, can withstand tornado-force winds and storm debris. Interested in donating to relief efforts? Contact the Oklahoma Association of REALTORS.
Tornados aren’t the only natural disaster threat we face of course. And NOAA says this year’s Atlantic hurricane season is shaping up to be a rough one.
Social media is hardly the new kid anymore in marketing, but campaigns still often stumble on delivery. Social Media Today presents 3 common social media marketing mistakes and how to correct them.
Scientists don’t exactly know why we itch, or why scratching it can sometimes feel so good, but they have recently figured out how our body tells our brain ‘that tickles’.
Most people start their day gulping a psychoactive drug. Yep, it’s caffeine. Are we drinking too much of it? Besides coffee, tea and energy drinks, caffeine is found in waffles, trail mix and jelly beans. “A recent study by the Harvard School of Public Health suggested that “coffee drinking doesn’t have any serious detrimental health effects” and that drinking up to six cups a day was “not associated with increased risk of death from any cause. In moderation, caffeine may have some positive effects. Research suggests it could be associated with a reduced risk of prostate cancer and breast cancer. A recent study linked drinking coffee and tea with a lower risk of type two diabetes.”
The Wheel House brings new meaning to the concept of a mobile home. Check out the Acrojou Circus Theatre’s version of a mobile home.
The next World’s Tallest Building isn’t going up in New York, Dubai, or even Shanghai, but in the inland Chinese city of Changsha. What’s unique about it is the speed of its construction. While Freedom Tower in New York has taken over a decade, Sky City is scheduled for completion in only just over 6 months. The secret is the prefab construction process, among other things.
Talk about planning ahead: a woman from China bought her daughter a $6.5-million apartment in Manhattan. The only thing is, the daughter is still a toddler.
Content marketing success, interest-only mortgages, and the 5 laws of twitter
The New York Times had an interesting article this week on content marketing (also covered by 1000watt blog), interviewing a fiberglass pool maker who turned his business around by simply answering his customers’ questions honestly on his blog. With a little SEO optimization, he became the go-to source for information on his industry and his sales took off. It’s a good article on the dos and don’ts of marketing through blogs and websites.
Thought the financial downturn spelled the end of the interest-only mortgage? Think again. The Wall Street Journal reports that interest-only mortgages make up about 14% of all private mortgages (i.e. not sold to Fannie or Freddie) originated in the first 10 months of last year according to some sources. Mostly limited to the super-wealthy and jumbo mortgage markets, they are not as easy to come by as they were before the crash – and still pose some serious risks.
Chicago Agent Magazine discusses the five “laws” of Twitter. Be #sure you #don’t #break #them!
We all watch too much television—The Food Network, The Golf Channel, Animal Planet, The History Channel, to name a few. Why not get something from that time spent? Viggle can help you. This free app identifies the show you are watching, lets you check in and build up points to earn a Starbucks card or an Amazon gift card. I’m going to download this right now and see what happens!
The biggest mobile telecom trade show just wrapped up in Barcelona. What new gadgets will we see on the market in the coming year?
First it was smart phones, then tablet computers, and now windows 8 pcs allow for touch screens. Why not in Macs? Are they coming anytime soon? Slate looks at the question of whether a touch-screen enabled MacBook is coming and says: “Don’t hold your breath…”
Buying to rent, asteroids, Google Glasses, and why the Harlem Shake matters
Global investors have been active in the US for several years, but recently they’ve moved into a new arena: buying to rent. The Wall Street Journal explores how overseas firms are slicing into an arena usually dominated by local mom and pop investors.
We were all shocked by the asteroid that caused havoc in Siberia last Friday. While no one died (and local collectors are profitting), if the angle had been slightly different we might be writing a different story. MSNBC‘s cosmic blog explains the difference between asteroid, meteorode, meteorite, and a whole range of other terms – in short it comes down to size, mass and how bright the thing burns. And Wired looks at how scientist around the world are working to protect the Earth from future impacts.
It’s been a YouTube sensation for less than a month, but the latest internet meme of dancing to the song Harlem Shake has exploded around the world. While fan-uploaded videos basically show people dancing to a goofy song, the trend is important and widespread enough that the powers that be are taking notice. Several brands, including Pepsi, Nintendo, Puma and others have all uploaded videos. And more than that, the meme is a good measure of how music is being consumed these day. Record companies, once reluctant to let their songs appear for free on YouTube, are now capitalizing on the publicity (and earning some $$ via YouTube’s profit sharing mechanism). And the venerable Billboard recently announced that it’s now incorporating YouTube streams into its chart rankings. The little known song, released last May, is now the number 1 download on iTunes in several countries.
The U.S. Marine Corps introduced their new mascot this week. Chesty the bulldog will assume his duties at the end of March after some rigorous obedience training. At this point, the adorable 9-week old pup is to ‘cute’ what regular marines are to ‘tough’.
The end of EveryBlock, Monopoly’s new token, and Florida foreclosures
If you were an EveryBlock fan, you know that the hyper-local news site is no more. It abruptly shut down this week as owner NBC decided it just wasn’t paying the bills. Hyper-local news was going to be the next big thing. News about your community, your street and your block. What happened?
Facebook’s latest ‘new feature’ – have we been crying out for any of these? – is Graph Search, giving a basic search functionality to you or your friends’ profiles. Now you can find out if cousin Martha really did wish you a happy birthday in 2010. But what it also does is open up your profile from the beginning, those wild days of yesteryear when maybe you weren’t so picky about your privacy settings. Well if that gives you the shudders, the Wall Street Journal has a nice blog post on How to Prepare Your Facebook Profile’s Privacy for Graph Search.
Being in real estate, we of course keep track of changes to the greatest real estate game of them all – Monopoly. This week the venerable board game threw out the dreaded iron token, replacing it with a cat.
Instagram started on the iPhone, came to Android, and now is available on the web.
NPR had an interesting story this week on the ongoing pain foreclosures are giving to the Florida real estate market.
More often than not, the headphones you see on the young punk sitting next to you on the train will sport the distinctive ‘b’ of the brand Beats by Dr. Dre. While some say the brand is overpriced and the sound not that great, if there’s any headphones to counter Apple’s white earbuds, these are the ones. The story of their start, a tech company in way over its head, and how Dre and his backers managed to take control of the brand, makes for an interesting read this week on Gizmodo.
For those in need of a little humor to bust those winter blues, we recommend checking out the reviews for The Mountain Three Wolf Moon Short Sleeve Tee (click the link for “2,365 customer reviews”).
Post-Millennial trends, CES, and the home in Les Miz.
Millennials are the young buyers of today, and REALTORS are stretching their social media skills in order to reach them. But what about the next round? While not scientific, Josh Miller’s examination of his tenth grade sister’s social media world is eye-opening. While teenagers use a lot of the same social media channels as adults (though I bet not many REALTORS use Snapchat like they do), how they are used can be different. Will the young embrace twitter as they grow older? Facebook? Or are they both just MySpaces-to-be?
Although there’s no sunken living room, there is a sauna and granite countertops in the kitchen. The house in the opening credits of the ‘Mary Tyler Moore Show’ is for sale for $2.8 million.
This week is the Consumer Electronic Show in Las Vegas. Although several of the big boys dont’ attend anymore, you can still find some interesting gadgets there. The Pebble smartwatch has been in the news for a few years. It’s Kickstarter campaign was one of the most wildly successful ever. At this year’s CES, the firm once again demo’d the watch and announced that shipments would start to backers later this month. While it’s pretty cool, I wonder if people who now use their smartphones as their watches will actually go back to a watch…? Or maybe the market is those that still use a watch but also have a smart phone? Anyway, it’s better than the fork that nags you to slow down eating.
You’ve sobbed your way through Anne Hathaway singing “I Dreamed a Dream” in Les Miserables. After you dry your tears, Coldwell Banker points out the importance of home to the characters and the plot in this movie:
You may think the relation to home in some of the songs might be a stretch, but consider the multiple story lines. The entire book/play/movies is about the French Revolution where the people are fighting for the place they call home and what their idea of that place should be. Valjean is constantly seeking a place to call home and desires to provide that place for Cosette. In fact, Valjean’s last request to Javier is to allow him to return home before he turns himself in. You also have the home of Marius, Bishop Myriel and of course the residence of the corrupt Thénardiers which are all central places in the story.
The flu is rampaging around the country, resulting in crowded emergency rooms and lost days of work. Find out how to prevent and deal with the flu here.
Fiscal cliff, Facebook fakes, and Thanksgiving travel tips
Now that the election is over, the nation can prepare for the next crisis: the Fiscal Cliff. But what is it and why should we be concerned? Forbes gives a nice summary of the one-two punch that’s coming at the start of the new year: end of tax cuts and slashed government spending. And the New York Post explains that one of the Bush Era tax cuts ending is the tax on forgiveness of debt from a short sale.
According to an internal study by the social media behemoth, almost 9% of Facebook profiles are fake or duplicates. And real users can suffer when fakes pop up and start causing social media problems. And according to experts it’s a problem that is expected to grow. The New York Times reports on how Facebook is trying to combat the issue.
A lot of people are going to be moving through airports next week during Thanksgiving. A lot. If you haven’t been in awhile or just want to make sure you make it out alive, check out this Thanksgiving Air Travel Survival Guide.
Couponing gives me the hives, but if you’ve ever wanted to get in the game but don’t know how to get started, TLC lays out 10 tips for extreme couponing.
Housing is not a debate, short sales on the rise, and Halloween ideas
Wednesday night saw the first of three Presidential debates and housing garnered hardly a mention. Jed Kolko at Trulia says housing is not a winning issue for either candidate:
As the incumbent, Obama needs major housing policy successes to point to; as the challenger, Romney needs compelling fresh new housing ideas to put forward. Unfortunately, neither candidate has what he needs to make housing a winning issue for him.
National Real Estate Investor asked 16 market experts what impact the 2012 Presidential election would have on commercial real estate. Their answers ranged from ‘none immediately’ to extreme: less uncertainty on tax reform or policy changes, finally addressing the fiscal cliff, and a change in business philosophy. As one person said: ‘fasten your seat belts.’
Short sales have been on the rise recently. Statistics show that short sales actually surpassed sales of foreclosed properties last spring. And with a pipeline of over 5 million delinquent mortgages to get through, it seems like they will be a popular vehicle for awhile. However, part of the appeal of short sales is Bush-era tax cuts made the debt forgiveness portion of the sale tax free. And with those tax cuts set to expire at the end of the year, short sales may be on their way out.
Facebook passes a billion registered users and launches its first ad campaign.
Three smartphone apps that could save you or your child’s life.
Looking for a Halloween costume idea? How about decorations for your (grave)yard? And do you know American’s are expected to spend $370 million on pet costumes this year?! That’s a lot of hot dog and devil outfits.