Company tattoos, closing gifts, and new Benjamins this fall

The ultimate agent mark of loyalty—their company logo tattoo.  Almost 40 agents from Rapid Realty in New York city have been tattooed with the company logo. The incentive? Their commissions are increased 15% when they get the company tattoos.  I wonder what happens when they decide to change companies…?

Looking for a neat house-warming gift idea for your clients? Stamen allows you to enter a location and generate a watercolor map painting that you could then print out and frame (be sure to read the Creative Commons copyright information at the bottom of the page first).

The U.S. is getting a new version of the iconic $100 bill this October, the first update since 1996. The Wall Street Journal has a nice slideshow on the $100 bill though history.

Are your clients having trouble picking colors for rooms in their new home? Pinfographics offers a handy Psychology of Color guide for understanding the difference between a tone, hue, tint, and shade, and helps shed light on the emotion-forming power of color.

CareerCast.com has come out with its annual list of job rankings. Actuaries top the list, newspaper reporter comes in last. 20o jobs were ranked based on 5 criteria: physical demands, work environment, income, stress, and hiring outlook. Real estate agent comes in at #152, just above janitor (yikes!). Librarians rank #88, just behind sewage plant operator (double yikes!).

Dinner party etiquette tip #652: Stop talking about TV shows. Have you memorized all the snarky remarks from the Dowager Countess from Downton Abbey?  Have you spent more than 5 minutes discussing the implications of Francis Underwood breaking the “fourth wall” in House of Cards?  The Wall Street Journal says you run the risk of killing a conversation:

When Brendan Francis Newnam goes to dinner with friends in New York, he grows wary when the talk locks on television, a subject that can become “a kudzu vine that strangles out other conversations.” He’s no snob—he devours shows like “Mad Men” and “Enlightened,” and with Rico Gagliano hosts a public-radio show called “The Dinner Party Download,” an omnivorous guide to arts and culture that broadcasts nationally. But Mr. Newnam recalls several gatherings that bogged down when fans of a show he doesn’t watch, “Breaking Bad,” waxed on about Walter White, Jesse Pinkman and other complex characters. “It’s like they were talking about friends from high school, but I went to a different high school,” he says.”

Keeping that connection with your mate strong is important, but often overlooked especially when kids are in the picture. Remember to make time for yourselves. TLC’s Parentables gives 20 date ideas for you and your spouse.

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Jumo's corporate office - yikes!

Jumo's corporate office - yikes!

With the close of the fiscal year often referred to as “the giving season,” we thought it fitting to share news of a charity-related website. New York Times writer Jenna Wortham gives the scoop on Jumo, a new social networking site designed for connecting with, reviewing, and rating charities.

A funny thing about the digital age – the more information we have access to, the more misinformation we get hit with. CBS MoneyWatch.com via Yahoo looks at misinformation found in real estate.

The Wisconsin Real Estate Magazine provides great tips for rising above the crowd.  Become an expert, communicate through many channels—blogs, websites, podcasting, handwritten notes, and always be open to acquiring knowledge.

Conventional wisdom favors listing houses for sale in the spring and summer when demand is strongest. But, according to Forbes, this year experts predict that the selling boom, which normally starts in spring, will hit at a different time than it has in the past. Sellers with flexibility should market their homes earlier in the year.

As it gets colder, heating your home is more and more important. Here are 10 mistakes that people often make with heating. Although I know about #4, I can’t help but dream of a crackling fire on snowy/rainy weekends.

Consumer Reports has tips to keep you and your family safe while decorating for the holidays.

Everyone has their hand out at the end of the year – from your barber, your doorman, dog-sitter, manicurist, all the way to personal stylist and life coach. How much of your hard-earned cash should you give as a holiday tip? US News has a guide for end-of-year tipping. I think I’ll skip tipping the garbage man though, thanks.

As you may already know, YouTube is not just a site for goofy videos. It is also a site choke-full of learning tools. How do I say “Good Morning” in Russian or backup my smartphone contacts to my PC? YouTube offers dozens of step-by-step videos to answer these questions and more. *BUT*… how do you access these videos when you don’t have Internet access (read = air travel)? Easy: get a YouTube downloader. We read Cnet’s YouTube downloader review page to find the right tool.

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Nearly 300 REALTORS® gathered at New Orleans’ Morial Convention Center this morning for an informative overview of new technologies and how to effectively use them in the real estate business.  The three presenters included Mike Barnett of Panorama Properties, Inc.; Jerry Rossi of ROSSI Speaks; and Ken Baris of Jordan Baris, Inc. REALTORS®.  Some of the key points attendees took away included insights into how technology is changing both society and the real estate business and how to harness technology to change your own business.

People go everywhere to shop for homes, Mike Barnett said at the beginning of the session.  Realtor.com, Yahoo Real Estate, Google, YouTube… — consumers don’t confine their search to just one source, but go to any number of sources both online and off to do their research.  Syndication is the key to making sure your virtual tours and other marketing videos reach as many consumers as possible.  Ken Baris’s firm posts virtual tours on YouTube, in part to increase their audience, but also because the site provides easy to use, real-time data showing how often each virtual tour has been viewed.  One hundred percent of purchases are emotional, Jerry Rossi said later in the program.  The key to making your own videos successful is to find a way to put some emotion into each one.

Analytics is changing the way people do business, Baris said, and his company takes full advantage of numbers to attract customers and top-performing agents.  By breaking down his market into neighborhoods and school districts, Baris is able to create hyperlocal data that helps his agents “unlock the value” of a home and allows them to focus their marketing efforts on specific neighborhoods and types of homes.  He can also use that data to see how well his agents negotiate and assess their performance in particular neighborhoods.  By making the hyperlocal market data accessible on mobile devices, Baris’s agents have instant access to real-time numbers whenever they or their clients want them.  

“Data is the new oil,” Rossi added.  Real estate professionals need to understand that consumers look for properties first, and agents second.  What do you really know about your market?, he asked the audience.  Hyperlocal data can help real estate professionals “take off their information booth hats” and become trusted advisors instead.

The program touched on a number of other topics, including converting your traditional website to a blog format, QR codes, cloud computing, and gaming.  Receive the session outline, with links, statistics and other useful resources, by texting “rossi” to 82257, or download it here.

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A window in the Chicago Loop

A storefront window in the Chicago Loop

Does your empty commercial space need a face lift? In Chicago’s downtown Loop, commercial property owners have connected with local artists to transform empty commercial space into vibrant and eye-catching displays. Learn more.

Graphic art or high-tech advertising? At first glance, the walls of Albany, New York’s Rensselaer rail station might seem decked out in art of the avant-garde. Take a closer look and the art might resemble something familiar: a bar code. New bar code advertisements allow 2-D smartphone users to quickly access websites, many offering freebies for connecting to the advertisement. New York Times’ writer Elizabeth Olson gives the scoop.

Social media, games and e-mail are the three most popular online activities, according to a Nielsen study about American’s online habits, with video surging into fourth place. The results indicate that no entrepreneur can afford to ignore social media, and now is a good time to start experimenting with video.

CNN reports on how the stable Australian economy, coupled with a strong Aussie dollar has created interest in foreclosed homes in the U.S.  Investors purchase the foreclosed homes (often through property management companies), rehab and then rent the homes out, usually for a handsome profit.

Just because you know not to send money to a lawyer connected with some deceased Nigerian king, doesn’t mean you’re safe from online or shopping scams. Thieves have become more resourceful in separating you from your money with everything from text message phishing, ATM machine overlays, and gift card mining. Consumer Reports’ Shop Smart Magazine lays out the latest and sneakiest new shopping scams.

If you’re headed to a conference and looking for some good networking opportunities, a smartphone application called “Unsocial” promises to make the task simpler. “Unsocial” uses geo-positioning to alert you to nearby professionals who might be a good match based on your profile information. The app will “help you become a vital part of the business community,” according to its developers.

If you’ve had a PC for any length of time you’ve probably noticed how it takes longer and longer to boot up and how the once speedy machine slowly chugs through the most innocuous tasks. Just like a car, your computer needs a tune up every so often. And while you can hire experts for help, you can also make a noticeable impact on your own. Follow the advice in this article to limber up your sluggish PC.

There are a million and one ‘Best Places to Move to’ lists. Here’s the latest from bestplaces.com.

The list takes into consideration all kinds of data points from cost of living to crime rates, the number of colleges and how healthy the population is, as well as access to museums, shows, sporting and other events. Plus, one you might not think of – stability.

Topping the list is Pittsburgh, followed by Buffalo.

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